NEW BOOK RELEASE - Worst Diet Ever, by Yoram Solomon

DALLAS - Sept. 30, 2014 - PRLog -- (Dallas, Texas. – September 30^th, 2014) Yoram Solomon’s Worst Diet Ever uses motivational research to lead readers to success in sustainable weightloss!

The reason that you couldn't lose weight until now was that the present value of your long term health is lower than the effort required to lose weight. In simple words: it's just too hard.  There is no silver bullet that will reduce the effort. You know what you need to do to lose weight.  The problem is that you lack motivation.

The author of this book is a researcher of motivation.  He shows how to add external motivation that will be enough to expend that extra effort required for losing weight. The author will show you how to turn that effort into habit that you can sustain for the rest of your life.

The book is built upon numerous models and research in health, psychology, and economics, and told through the author's personal journey, through the stories of Alex, Valerie, Matthew, Don, Beth, and Joe, and through a survey of 222 participants.