Topps Expands Its Archives Collection And Digital Offerings for 2014 MLB Postseason

New Series Incorporates Collectables From 1975 Boston Red Sox, 1980 Philadelphia Phillies, 1982 Cardinals and 1987 Minnesota Twins as well as new items from Series 1; Fans Can Order Wall Art of The Bloomberg Sports MLB Playoff Player of the Day
By: Joe Favorito
 
NEW YORK - Sept. 30, 2014 - PRLog -- The Topps Company, Inc. today unveiled a new series of limited edition apparel, hats and wall art to their Topps Archives Collection, which was launched last spring. The new Series 2 launch adds in the legendary MLB teams from the Boston Red Sox, Philadelphia Phillies, St. Louis Cardinals and Minnesota Twins, as well as updating the original seven championship clubs that were put forward earlier this year. Topps mined its archives to create all new collectible products that are inspired by the greatest teams and most memorable moments from America's national pastime earlier this year, and the response has given rise to this latest limited edition release.

In addition, Topps will be offering online one of a kind wall art every day during the postseason with the “MLB Playoff Player of the Day,” as selected by Topps and Bloomberg Sports, the world’s leaders in sports analytic technology and the newest member of the STATS global network. Following the completion of every day of the postseason, fans can go to Topps.com to see who has been selected both by a combination of popularity as well as statistical analysis and download that player’s custom wall art to be shipped to them the next day. The player and wall art will also be featured every day on Bsports’ “Stats Insights,” show on Fantasy Sports Network. Hosted by Shannon Somerville, “Stats Insights” is BSports nightly look at all things in sports analytics at 6:30 pm EDT.

"We see big growth in the collectable area for us as a brand, and are proud to be able to bring this new series to fans as the MLB postseason gets going," said Jeff Heckman, Manager of Marketing, Topps Digital.  "The access to such iconic images and items gives us a unique position in the marketplace, and the response from fans of a certain age wanting to both re-live and share their memories of their favorite teams with a new generation has been very encouraging. Between the collector’s series and the wall art of the day, fans can have the best of past and present right at their fingertips.”

The Topps Archives Collection, Series 2 honors the following Major League Baseball teams:

1975 Boston Red Sox: "Stay Fair”

1980 Philadelphia Phillies "Back On Top"

1982 St. Louis Cardinals “We’re Red Hot”

1987 Minnesota Twins   “No Place like Dome”

The Topps Archives Collection, Series 2 will be sold in box sets containing the following items:    1 Wax Pack Poster Set (5 posters),  6 Team Patches, 6 Team Buttons, 1 Team Pennant,1 Team T-shirt, 1 Team Hat. It will be boxed and limited to only 99 kits, with the series never to be sold again.

The Topps Archives Collection, Series 2 pays tribute to superstars and unsung heroes alike, capturing players in their heyday, just as fans remember them. The individual collections feature players as well known and diverse as Carlton Fisk, Ozzie Smith, Mike Schmidt, Bert Blyleven and many others.

The Topps Archives Collection, Series 2 is available now on Topps.com.  Fans can collect them all individually or buy each team's complete box set, just like baseball cards.

To see The Topps Archive Collection video, visit: https://vimeo.com/91329596



ABOUT THE TOPPS COMPANY, INC.


Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps' leading sports and entertainment products include Major League Baseball, National Football League, English Premier League, Bundesliga, Indian Premier League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. Topps' newest division is Topps Digital, which is focused on bringing the iconic Topps brand to new users through digital media. Visit www.topps.com for more information.

About STATS LLC

STATS is the world's leading sports technology, data and content company. The company passionately abides by a mission to revolutionize the way sports contests are viewed, understood, played and enjoyed. STATS' calling card consists of real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. STATS' worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis, and tactical coaching tools. STATS is owned by Vista Equity Partners. For a complete tour of STATS' sports content portfolio and solutions, visit www.stats.com.

About Bloomberg Sports

Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. Bloomberg Sports’ professional products for teams, broadcasters and athletes include a comprehensive baseball scouting, data and video system now used by almost all Major League Baseball clubs. The company also has introduced a consumer soccer product for European football, “Match Analysis,” a powerful predictive and analytic tool forecasting game results, as well as “Stats Insights,” a comprehensive blog that contains original content and analysis for the five major European football leagues as well as the NFL, NHL, MLB, and NBA. Bloomberg Sports has been named by SportPro Magazine as one of “Fifty Brands Shaping Global Sport in 2014,” by Mashable as one of its “Five Most Innovative Sports Brands for 2012,” by The Sports Business Journal as a Finalist for “Best In Sports Technology” in 2012 and by Fast Company Magazine as one of the “Most Innovative Companies in Sports” in 2011. For more information, please go to BSports.com.

Contacts: Joe Favorito, BSports/Topps |+1 917-566-8345 | fathernickerbocker1@yahoo.com

Nick Stamm, STATS LLC | +1 847-583-2110 |stamm@stats.com

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