Discovery Toys Retains Momentum Communications Group

NEW YORK - Sept. 29, 2014 - PRLog -- New York, NY, September 29, 2014 -- Discovery Toys, www.DiscoveryToys.net the foremost direct selling company in the toy category, announced today that it has retained Momentum Communications Group, www.momentum-cg.com, a marketing communications agency focused on education and nonprofit clients.  Momentum will provide media relations services and strategic marketing consulting for the company.

Discovery Toys specializes in premium quality learning-through-play products for newborns through school-aged children.  Founded in the 1970s by early childhood educator Lane Nemeth, Discovery Toys delivers a hands-on, multi-sensory, child-directed play experience and invites parents and care-givers to participate in the fun.  Every Discovery Toys product incorporates layers of learning that empower children to grow and advance, promoting both critical thinking and open-ended imaginary play.

Discovery Toys offers a home-based opportunity to earn a primary or supplementary income.  DT educational consultants direct their own schedule, reserve quality time for family, and make a real difference in the lives of children.  Operating under a party plan-marketing model, Discovery Toys offers its educational consultants a range of incentives, including an annual luxury vacation. The company plans to add several thousand new educational consultants within the next year to support growth in the US and Canada.

“Discovery Toys has a 35-year track record of developing fun, award-winning educational toys that spark creative thinking and help children attain learning success,” said Jerry Salerno, CEO of Discovery Toys.  “We look forward to working with Momentum to encourage the next generation of parents and educators to discover our brand, while expanding our community of dedicated educational consultants.”

“The Discovery Toys message will resonate strongly with parents today, who understand the importance of early childhood development,” said Jim Miller, president of Momentum Communications Group.  “We are excited to introduce them to this classic educational toy brand.”

An additional benefit of many Discovery Toys products is the support they provide for children with special needs and developmental disabilities, with toys designed to develop independent play, promote sustained engagement, build skill sets for cooperative play, and much more.   Also, every item in the Discovery Toy product line catalog is BPA Free and meets or exceeds all required safety regulations for the US (ASTM & CPSIA) and Canada (CPSA).

Discovery Toys is a proud sponsor of Toys for Tots, donating thousands of educational products to their program in communities across the US throughout the year.

Momentum Communications Group works with many of the nation’s leading foundations, nonprofits and associations, including the Law School Admission Council, College Board, Siemens Foundation and Marine Stewardship Council. Based in New York City, Momentum won the Agency Elite Award for Best Work on Behalf of a Nonprofit/Association and the PR Daily Award for Best Media Relations Campaign Under $100,000 in 2013.  Momentum’s team of communicators has also been recognized for excellence in events, viral marketing, media training and op-eds.

Discovery Toys (www.DiscoveryToys.net) is the foremost direct selling company in the toy category, specializing in premium learning-through-play products for newborns through school-aged children.  Each Discovery Toys product incorporates layers of learning and a unique child-directed play experience designed to promote critical thinking and open-ended imaginary play.   With safety and quality standards that exceed U.S. and Canadian national standards, Discovery Toys backs every product with a satisfaction guarantee.  Headquartered in Livermore, California, Discovery Toys products are sold in the U.S. and Canada.