Real time TV audience measurement company TVbeat appoints former MGT senior executive Raivo Rosts

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LONDON - Oct. 1, 2014 - PRLog -- TVbeat, the real time TV analytics SaaS company delivering cutting edge and accurate TV audience measurement solutions to pay-TV platforms, broadcasters and media buyers, has appointed Raivo Rosts as Vice President of Business Development in the Baltic States, Russia and CIS.

Effective immediately, Rosts will drive forward TVbeat´s roadmap for expanding into the Baltics, and oversee the company's international vision as it further accelerates its innovative approach within the TV audience measurement industry.

With a strong background in sales and strategic business development, Rosts joins TVbeat from Swedish media corporation Modern Times Group MTG AB where he spent the last ten years in a number of senior roles across the Baltic regions. During his career, Rosts lead the team that introduced pay-TV in the Baltic States, transforming MTG’s business from a small satellite TV provider into the biggest pay-TV platform in the region and introducing channels such as Viasat Sport Baltics.

Raivo, who will take up his position at TVbeat in October, said: “Viewing behaviour is shifting, and audience measurement definitely needs to do the same to adapt. TVbeat’s technology equips their partners with powerful insights and drill down capability that hasn’t been done before. I am delighted to join the motivated TVbeat team at such an exciting time for the industry. TVbeat truly offers a new platform for granular measurement across multiple connected viewing devices. In this changed landscape, TVbeat will continue to be an innovative voice within the audience measurement industry and enhance operators’ control over it, bringing content assessment and product evaluation support, churn diagnosis and monetization strategies. I look forward to helping shape the company’s business development as it enters its next phase of growth.”

“Rosts brings highly relevant knowledge of the Baltic regions and TVbeat will benefit enormously from his deep knowledge and understanding of the pay-TV industry,” said Laurence Miall d´Aout, CEO, TVbeat. “By bringing Rosts´ experience into our company, we can accelerate our vision to put accurate metrics into the hands of pay-TV platforms, broadcasters and media buyers. “With the amount of traction that TVbeat is having, it is now the perfect opportunity for us to move into the Baltic and CIS regions and we are very excited to expand further. With the experience that Raivo has gained in his previous roles, we know that he will be a great asset for our company.”

TVbeat will be demonstrating its next generation TV analytics SaaS platform at Ad:Tech London from the 21st – 22nd of October at Olympia London where Laurence Miall d’Aout and TVbeat founder and CPO Robert Farazin will be available for interviews. Additionally, TVbeat will be present at MIPCOM from 13th – 16th October in Cannes where Laurence will again be available for interviews. For information about this, please contact elisha@tvbeat.com.

About TVbeat
TVbeat is a next generation TV analytics SaaS platform that bridges the gap between census based legacy TV measurement and analytics requirements in the digital age. Through partnering with pay-TV platforms and integrating with their back-end servers TVbeat collects subscriber interactions live and on a second-by-second basis, across any connected device. This data is then processed, analysed and presented in one intuitive and easy-to-understand web interface. TVbeat also aggregates viewing data from multiple pay-TV platforms per country, and provides this data as a supplement to the existing trading currencies - to broadcasters, content providers and media buyers alike. Established in 2013, the company brings together seasoned start-up executives, top-notch developers, big data experts and broadcasting business veterans.

For further information please contact Elisha Brock elisha@tvbeat.com

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Tags:Audience Measurement, TV Analytics, Broadcasting, Startup, Ad Tech
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