Innovative Marketing Reflects on National Leadership Conference in Texas

RIVERSIDE, Calif. - Sept. 23, 2014 - PRLog -- This national leadership conference in Texas was a gathering of hundreds of leading personalities from the marketing industry and business world as a whole. It was an opportunity for the community to share ideas and discuss leadership and other business topics. For the Innovative Marketing team, it was an invaluable opportunity to develop their leadership skills.

“The conference was a great experience for the team,” said John, the firm’s director. “We learned a lot and have come back more motivated than ever. We are really looking forward to implementing some of the ideas we picked up in Texas.”

Events at the conference included speeches and workshops held by various leadership experts, team building activities, and networking opportunities. The latter of this was of particular interest to the Innovative Marketing team because it is the crux of their business development strategy.

Innovative Marketing’s Business Development Strategy

Like Innovative Marketing’s service offerings, its business development strategy is primarily focused on people. The team leverages networking and referrals to generate much of the firm’s business. According to John, the reason for this is simple: it means stronger relationships with clients.

Networking can have many benefits: meeting new people, creating opportunities, developing your profile, and increasing your self-confidence amongst other benefits. For many people, networking can also be a socially enjoyable activity. This is a large part of the reason that Innovative Marketing focuses so heavily on trying to get to know new clients through personal interaction.

By first developing a trusting relationship at networking event like the national leadership conference, the firm’s team can create a personal rapport with their clients before they have even begun working together.

“This strategy has been very effective for the company” explained John. “We have found that our relationships with clients we met through networking are consistently smoother and more trusting than those with clients we met through other channels.”

Perhaps this is part of the reason that in a recent study 87% of professionals surveyed responded that they actively network. Furthermore, the majority of those respondents also indicated that the biggest reason they spend time networking was to build relationships. This was closely followed by seeking opportunities and business development as motivations.

“More indirect methods have their place as well,” said John. “Yet for Innovative Marketing, relationship building and networking are the big winners in business development.”

About Innovative Marketing

Innovative Marketing is a high-performing provider of dynamic promotional campaigns that drive business growth and accelerate market expansion. The firm’s team of branding specialists has the skill and versatility needed to increase profitability for clients of all sizes. By applying in-depth market research and demographic analysis, Innovative Marketing delivers consistent results that clients see in both increased brand loyalty and enhanced bottom lines. The company maintains a commitment to professional development to ensure that each promotional initiative is powered by the collaborative efforts of an exceptional team. To learn more about how Innovative Marketing and their dynamic marketing and consulting services, visit the company’s website today.