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Follow on Google News | America’s First-Ever National Real Estate Catalog Goes DigitalUnited Country Real Estate to Publish Electronic Version of its Historic Publication
“This is an exciting move for the company,” said Dan Duffy, chief executive officer of United Country Real Estate. “Now our clients will be able to access the #1 lifestyle property publication wherever they go. The print version will still be available but for the first time our brokers will be able to feature specific properties with new placement opportunities available only to United Country brokers and agents.” “The publication that Roscoe Chamberlain, our founder, first published in 1928 is still as powerful a marketing tool today and it has been for the past 86 years,” said Duffy. “This digital version just continues the United Country tradition of always looking for innovative ways to improve our marketing program to reach out to potential buyers of lifestyle real estate.” In 1925, Chamberlain set out to change the real estate industry with the founding of United Farm Agency in Kansas City, Mo., with the goal of providing people in urban and suburban areas a “roadmap to the country.” His mission of providing a more effective way to market country and small-town properties remained the foundation of the company – today known as United Country Real Estate – throughout its 90-year history. United Farm Agency began looking for ways to connect people long before the Internet and commercial airlines. How could a person living in suburban California with a dream of moving to the country or owning an investment property learn about the perfect property for sale in rural Idaho or Texas in the early 1920s? It was this dilemma that led the company to launch the nation’s first-ever real estate catalog in 1928, featuring properties for sale across the nation. That original 1928 edition of the United Farm Agency catalog is currently housed in the Smithsonian Institution. For more information about United Country Real Estate, visit UnitedCountry.com. To inquire about a career in lifestyle real estate transaction, visit JoinUnitedCountry.com (http://www.joinunitedcountry.com/ About United Country United Country Real Estate (http://www.unitedcountry.com/ End
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