Understanding the Mapping Advantage - Is It Really Worth Using?

NAPERVILLE, Ill. - Sept. 22, 2014 - PRLog -- Mapping is more than just about putting dots on the map. It is best used in customer data management and analysis. Any organization keeps detailed data about customer behaviors and purchases. Doing so is essential to business success as its primary role is to improve customer experience. Not only that, it also helps in creating new business techniques to make the company perform even better. Since geographic data is critical to business, the next question is, what tools are to be used to get the most sense out of it?

Mapline, which has been in the business of providing exceptional mapping tools, is relied to by many companies for different purposes including customer communications, better operations, marketing, billing, assessing new site locations, and logistics. It offers different mapping programs that can be used for customized analysis of geocoding for increased accuracy. Because it uses modern mapping technology, Mapline assigns latitude/longitude coordinates to addresses making it easy for the users to easily integrate location information with important business data. In a few seconds, complex spreadsheet customer data becomes presentable, more visible and easily understandable via maps thus enabling decisions makers to understand connections between map points, see opportunities, and use the information in asset planning, sales and marketing, and more.

A Mapping Website That Informs The Importance of Spatial Decisions

Mapline provide an ideal way for organizations to quickly inform important spatial decisions by enabling decision makers to visualize results. It has different mapping tools that can be used in different aspects. Here are a few:

Marketing: Mapline is used largely in marketing aspects as it provides timely tools to help assess map coverage of customers and competitors. It even helps determine prime target areas for promotional activities. Its draw pad feature is the recent favorite of most marketing companies as it integrates mapping points with perspective analysis and prospecting. Users can build custom territories for better sales and marketing approaches.

Retail: Mapline users can embed a map of each retail location on their website. Furthermore, users can also map competitive retail locations and match these with the demographics of each area. This approach is used to identify challenges and opportunities.

Asset management: The draw pad feature is able to help in this area as it allows the users to draw shapes on each map points. They can also add a marker at the center of each map points for analysis. When maps show markers on a shape and then there are lines pointing them towards a marker, it can reveal several different insights as to how they can act accordingly to manage their assets.

Municipalities and public sector: Mapping tools are used by different government offices in various aspects. For example, mapping with territory layers help forecast the improvement of  constituent services. Oftentimes, Mapline adds more to its hundreds of available set territories to help offices determine eligibility for services, voting precincts and polling locations. Territory sets such as zip codes, counties and in some cases, cities, provinces and regions, can help tremendously in crime mapping.

Risk reduction and management: Insurers are always on the lookout for more accurate assessments of clients’ exposure which is often based on location data. Mapline helps to determine the levels of exposure at individual location points on the map through heatmapping. This enables insurers to better estimate potential losses and help customers to purchase the correct amount of coverage at the right price.

In each of the examples above, mapping tools present highly accurate and actionable steps for improved insight and efficiencies. Mapline helps companies to utilize customer geographical data for informed decision making which is highly important to engage customers, reduce cost, focus processes, effectively manage risks, and more. Contact Mapline and discuss the best mapping programs to understand business, competition and others.