Mitch Lloyd of Petra Jewellery Earns Distinguished Entrepreneur's Circle Award

Another shining accolade for Mitch Lloyd signifies the next step on the road to super success for the Multi Award Winning Business Owner and Chief Designer of Petra Jewellery in Basingstoke, Hampshire.
By: Petra Jewellery
 
BASINGSTOKE, U.K. - Sept. 17, 2014 - PRLog -- Following a hugely busy period for the business Mitch was named as ‘Entrepreneur of the Month’ by the Entrepreneur's Circle, a national business growth organisation providing practical guidance and mentoring. Sheer determination, learning new skills and relentless professional development have fuelled Mitch along her journey, continuing to introduce new strategies to her growing business.

“In 2006 I joined the family business that was started by my mum 35 years ago. I’d decided to quit the rat race and begin a new stage in my life, being closer to home and having my own family. After 7 years of running the business I turned to The Entrepreneurs Circle for guidance when it was clear I needed a support network to help me achieve my plans for Petra. Running a business can be a lonely place and there was so much I wanted to do. I just didn’t know how!”

The first thing Mitch did was to put together a trusted team of hard-working employees who shared her passion and drive. She then implemented an impressive PR strategy, initially holding a series of events to raise the profile of the business and to showcase Petra Jewellery’s top quality products and services. Next she began to build a database to keep in touch with her customers, generating repeat business by growing long-term relationships and sharing regular special offers. Social media activity was given a boost too. Petra now has over 7000 followers on Facebook who join in with interactive competitions and share the frequent stories, articles videos and images of beautiful jewellery items. It’s also the perfect place to promote events and ongoing campaigns like The Champagne Design Experience and the popular Exclusive Engagement Ring Service.

To remain on track, Mitch sets demanding targets for herself and her team. These tough objectives, together with a series of marketing campaigns and a striking new website have all played their part in the rapid growth of the business. And a trend towards more high-end ‘Bond Street’ quality commissions has resulted in a significant increase in turnover during the past 12 months.

Since joining the Entrepreneurs Circle a little over 18 months ago, Mitch has transformed the business. In December 2013 she was awarded ‘Entrepreneur of the Year’ for her local area of Basingstoke, Newbury and Andover, in recognition of her smart implementation of new marketing initiatives. This most recent award recognises her ongoing efforts and demonstrates how much further she has come. As ‘National Entrepreneur of the Month’ you’re up against some tough competition - thousands of highly driven business owners from across the country, continuously achieving extraordinary success. And as the owner of Britain’s Most Loved Jewellers, Mitch Lloyd is one of them.

“I’m terrifically proud of this latest achievement. I’ve worked so hard to make things happen and it’s wonderful to have my efforts recognised by people I hold in such high esteem. Running a business whilst being a wife, mother and passionate runner too is most definitely a tricky juggling act. The girls who work for me have a similar attitude to life, they’re unbelievably supportive, relentlessly hardworking and always smiling and I’m so grateful for this. We’ve got some really exciting plans just around the corner too. I won’t give away any surprises but watch this space as the next installment of The Petra Jewellery Success Story unravels…!”

For more information email info@petrajewellery.com, call 01256 355945 or visit www.petrajewellery.com.

Contact
Caroline Roodhouse
***@makingyourbrandfly.co.uk
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Source:Petra Jewellery
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Tags:Entrepreneurs Circle, Business Award, Jewellery, Businesswoman, Marketing
Industry:Business, Jewelry
Location:Basingstoke - Hampshire - England
Subject:Awards
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Page Updated Last on: Sep 17, 2014
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