Sales Lead Management week is October 13-17, 2014

BELLINGHAM, Wash. - Sept. 16, 2014 - PRLog -- James W. Obermayer, CEO of the Sales Lead Management Association, (http://www.salesleadmgmtassn.com/) reminds companies that Sales Lead Management Week is Oct 13-17, 2014.  This is the seventh year for Sales Lead Management Week (http://www.salesleadmgmtassn.com/slmw).

    Obermayer stated “The drum beat of sales lead generation, together with the management of sales leads, are what drive business growth.  The majority of sales lead generation results are left fallow when leads aren’t managed or followed up by the sales channel; they are data-based and that is where it ends for 75% of leads generated.  This week is an opportunity for those who bring value to B2B and B2C companies with lead management tools to prove how they create wealth for their users.”

SLMA Challenges Corporations

Ron Goodman, SLMA’s VP of Business Development, said “Traditionally, this has been a week for software and service companies to provide webinars, seminars, podcasts, speeches and blog entries that discuss the importance of lead follow up and ROI reporting for lead generation.  This year the SLMA will host a series of programs on its SLMALive Radio channel that highlights the importance of sales lead management.”

About the Sales Lead Management Association

The Sales Lead Management Association, founded in 2007, serves 8,000 members of the worldwide sales lead management community.  The SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMALive Radio Channel, newsletter advertising, industry leaders links, case studies, blog, etc.  Membership is free.