CyberAlert Publishes 3-Part White Paper on Measurement Best Practices

STRATFORD, Conn. - Sept. 16, 2014 - PRLog -- CyberAlert today announced the publication of The 2014 Measurement Handbook, a three-part educational white paper on measurement in public relations, marketing and social media.

Part I, Proving PR's Worth Through Measurement, is available for free download today at www.cyberalert.com/measurement-handbook-proving-pr-worth.html. The section compiles the 13 best articles on PR measurement published this year on the CyberAlert Blog. Parts 2 and 3 will be made available for download later this week.

The 2014 Measurement Handbook is CyberAlert's contribution to Measurement Week, a global campaign that highlights the importance of measurement in the communications industry.

Proving PR's Worth Through Measurement shares up-to-date insights, strategies, tactics and tips to help internal PR departments and their agencies plan and execute PR measurement programs. It includes a special introduction by Katie Paine, the pioneer and leading influencer in PR measurement.

"Measurement isn't something that just happens one week a year; it's a continuous process," writes Paine, founder of measurement consulting group Paine Publishing. "In these pages, you'll find a treasure trove of tips, tactics and advice from some of the most knowledgeable people in the industry."

Part 1 of the Measurement Handbook includes:

  •The latest measurement standards, with a checklist to ensure your program    complies with those standards.

  •Instructions on transforming PR data into actionable insights that inform    business decisions.

  •The dangers of using Advertising Value Equivalency and other "stupid    metrics."

  •Techniques to measure and prove the value of press releases.

  •Tips to use big data and analytics in public relations.

Parts 2 and 3 of the Measurement Handbook will be available for free download on CyberAlert's website.

Part II — Social Media Measurement: Techniques to Achieve Real Insight focuses on social media measurement and will be released on Wednesday, September 17.

Part III — Marketing Measurement: Implementing Metrics That Matter focuses on marketing measurement and will be released on Thursday, September 18.

CyberAlert provides media monitoring and measurement services for online news, social media, broadcast news and print media to clients in PR, marketing and competitive intelligence. The CyberAlert Blog, edited by CEO and president William Comcowich, regularly shares measurement news and tips for PR and marketing professionals.