Punchh Launches Mobile Rewards App for Grillsmith Restaurants

App To Engage GrillSmith Fans, Drive Frequency and Reward Customers via Referrals
By: Punchh
 
Sept. 16, 2014 - PRLog -- SUNNYVALE, Calif.  – Punchh (www.punchh.com), a brand-centric mobile guest relationship management platform for restaurants, launches a custom-designed loyalty app for Tampa, Fla.-based GrillSmith, a five-unit refined-casual, chef-inspired restaurant concept that specializes in innovative and creative interpretations of classic American dishes. The branded GrillSmith loyalty program allows guests to collect points for every dollar spent at any of its five Florida locations and redeem a $10 voucher for every 200 points earned in addition to other rewards and offers.

GrillSmith utilizes Punchh’s mobile platform to encourage guests to visit more often through an engaging smartphone app that not only gives them the chance to receive rewards but also provide real-time feedback. The cloud-based, POS-integrated mobile CRM platform paints a more complete picture of the GrillSmith guest by integrating with social media channels as well as tracking what offers are redeemed, what menu items are most often ordered and the frequency of visits. It also drives incremental sales, repeat traffic and referrals with its segmentation capability, giving operators the opportunity to mold rewards and offers to fans’ individual preferences and past behaviors.

“GrillSmith already has a large group of loyal followers who are drawn to its hand-crafted food and drink and artistry of the grill,” said Jitendra Gupta, Founder and CEO of Punchh. “With the Punchh-developed mobile app, we are sure the brand will see immediate customer engagement and increased guest frequency through the program.”

“We cannot wait to introduce the new GrillSmith mobile rewards app to our devoted guests and start rewarding them for their continued loyalty and referrals,” said Billy Grimm, president of GrillSmith. “Punchh is a results-driven platform that will allow us to gain a better understanding of our customers and interact with them on a deeper and more meaningful level. We look forward to expanding the program to reach new guests as GrillSmith looks to grow and open locations in new markets.”

To learn more about Punchh, please visit www.punchh.com. To learn more about GrillSmith, please visit www.grillsmith.com

About Punchh

Punchh is a mobile CRM platform for restaurants, which includes branded mobile apps for consumer engagement, big data customer analytics and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, California, Punchh's patent-pending technology operates in stores under a variety of premier brands.  Punchh’s platform helps restaurants engage their consumers and increase same-store sales, repeat rates, online reviews, new customer referrals and marketing campaign performance. For more information, please visit www.punchh.com.

About GrillSmith

With five locations in the Tampa Bay area including Carrollwood, Clearwater/Countryside, Lakeland, New Tampa and South Tampa, GrillSmith (www.grillsmith.com) is a refined-casual, chef-inspired restaurant concept that specializes in hand-crafted food and drink. The menu features innovative and creative interpretations of classic American dishes that surprise the palate, engage the mind and excite the senses. Established in 2004, GrillSmith is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.grillsmith.com.
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Source:Punchh
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Tags:Punchh, Mobile, App, Grillsmith, Rewards
Industry:Food, Technology
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