Idaho's Tamarack Resort Hires Oliver Russell to Lead Public Relations

BOISE, Idaho - Sept. 16, 2014 - PRLog -- Brand marketing firm Oliver Russell announced today that it has been selected to lead the public relations effort for Tamarack Resort in central Idaho.

Tamarack has been operated since 2010 by the Tamarack Municipal Association, which currently manages the ski mountain and golf course.  Several other companies operate lodging, real estate resale, and other guest amenities.  The resort is under the new ownership of New TR Acquisitions Co LLC (NEWTRAC).  NEWTRAC has hired Replay Resorts (http://www.replayresorts.com/index.html) of Vancouver, B.C., to oversee operations at the resort.

“Oliver Russell brings creativity to our story and a longstanding commitment of investing in its community, which align well with how we intend to market and operate Tamarack Resort,” said Mariana Ishida of Replay Resorts.

Replay Resorts brings a team of industry professionals with significant experience in the business of planning, designing, building and operating experience-driven destinations. Many of Replay’s senior executive team were founders and key leaders of Intrawest (http://www.intrawest.com/), the world’s largest planner, designer, builder and operator of destination resorts and resort villages.

“We’re going to communicate that Tamarack is a fun and affordable resort, with new ownership and strong management that are committed to its success, and that’s great news,” said Russ Stoddard, Oliver Russell president and founder. “There’s a pioneering spirit of purpose and resolve throughout the Tamarack community, which is a good fit for our agency.”

ABOUT OLIVER RUSSELL

Oliver Russell (http://www.oliverrussell.com), a Boise-based brand-marketing firm founded in 1991, builds brands for purpose-driven companies and causes. The company counts Hewlett-Packard, Allegro Coffee/Whole Foods Market, and Mountain Health Co-op among its clients. It is a certified B Corporation (http://www.bcorporation.net/), part of a growing movement of companies that believe in using the power of business to help solve social and environmental issues. Since the company’s founding, Oliver Russell has donated more than $1.7 million in cash and resources via social impact grants to nonprofit causes and social enterprises. More information about these Social Impact Grants can be found here (http://www.oliverrussell.com/social-impact-grants).

ABOUT TAMARACK RESORT

Just two hours from Boise and a stone’s throw from McCall, Idaho, Tamarack Resort (http://tamarackidaho.com/) offers four fun seasons of recreational activities and lodging. In addition to skiing and its nationally ranked, Robert Trent Jones Jr.-designed Osprey Meadows golf course, Tamarack offers Nordic skiing, snowshoeing, mountain biking and hiking. Its location in the heart of central Idaho also provides convenient access to boating on Lake Cascade and recreation on nearby rivers and in national forests. The resort features a ski-in, ski-out residential community of cottages with features and amenities tailored to the active lifestyle, family-oriented market, starting at $329,900. The resort is located near the town of Donnelly in Idaho’s Valley County.