Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Marketing departments must support brand development – AccsysBy: AirThis! Some experts in business management solution development and application believe the marketing function today has to provide these results in order to demonstrate that it can actively support the growth and establishment of the business brand. Teryl Schroenn, CEO of Accsys, says the truism that ‘you cannot manage what you can’t measure’ is particularly relevant when considering a reduction in the marketing competency within a business. Schroenn says whilst many of these divisions are highly effective in generating superb advertising and marketing collateral, the question of how they measure success still stands. “I believe it is critical for marketing departments to have very clear measurables running parallel with brand building,” says Schroenn. There are instances in business when, in order to accurately assess whether or not a process is working, it is necessary to put a stop to it. This will allow for before-and after comparisons. “It is really tough to evaluate brand improvement over shortish time periods, which makes it very important to establish the current status before launching a new initiative,” One of the main objectives of a sustained, focused marketing campaign is to achieve exposure because failure to do so could send out an inaccurate and negative message about the business. However, according to Schroenn, the majority of marketing spend should be around clearly defined goals which are aligned with business strategy and objectives. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|