Big Data Analytics Analyst Firm BigInsights Launches Global Survey for Answers

SYDNEY - Sept. 15, 2014 - PRLog -- Big Data technologies and techniques have captured the hearts and minds of business and IT management. Many Fortune 500 companies rely on Big Data Analytics to analyse and conclude from the massive volumes of data being generated daily.

Big Data may be a hyped field, but is here to stay in the digital age we live in. Some enterprises say that getting a better feel for their customers’ needs is the biggest benefit of Big Data solutions, while others want to use their data for launching customer-centric services and innovation projects.

Has Big Data “crossed the chasm” beyond a few select companies and selected use cases? What technology platforms and vendors are winning?

“We have well and truly moved beyond the hype cycle of Big Data. The market has realised that this isn’t hype because the challenges associated with the growing volumes and varieties of data at high velocity is very tangible and very real.” said Shayum Rahim, Research Director, BigInsights.

“Organisations can no longer sit on their hands as the market moves to the permutation. The disruption has forced significant changes to how business must now be done, and survey should yield some compelling insights to shed light on this”, according to Shayum.

In order to gauge the adoption and focus to adopt Big Data Analytics within organisations, and to understand the expectations from these solutions, the, Australia-based research and advisory firm BigInsights has launched the 2014 Big Data Study, in conjunction with the CIO magazine (http://www.cio.com.au).

The BigInsights 2014 BigData Study (http://biginsights.co/bigdatastudy/) aims to gauge the appetite and focus to adopt Big Data Analytics within organisations and associated technology platforms.

The 4-page survey takes barely 10 minutes to complete, yet probes the participant in his/her understanding of this new field, and some of the top challenges his/her organisation faces in Big Data.

“BigInsights is in the business of helping enterprises and entrepreneurs capitalise on the opportunities presented by Big Data. Our focus is on helping companies eke out the maximum from Big Data as well as take advantage of the new opportunities presented by it,” said company Founder Raj Dalal.

This is the second consecutive year that BigInsights has undertaken such a survey. The key findings of the first survey can be found here: http://biginsights.co/big-data-study-2013.

To take part in the 2014 survey, click here. (http://surveymonkey.com/s/biginsights)

And, as a token of appreciation, respondents will be eligible to take part in a lucky draw to win a Samsung Galaxy S5. All respondents, though, will get a summary of the survey.