Rock Candy Media encourages businesses to "Be Excessive"

 
AUSTIN, Texas - Sept. 15, 2014 - PRLog -- Marketing firm Rock Candy Media is bringing “experiential marketing” to Austin-area businesses with the launch of Be Excessive, an interactive shopping experience that exposes businesses to the benefits of a marketing strategy that encompasses every aspect of the digital and physical realms.

“When people think about marketing, they tend to parcel everything out into separate groups - print, digital, social, guerrilla,” said Rock Candy Media founder and CEO Annie Liao Jones. “Experiential marketing synthesizes all of these into one cohesive strategy. Be Excessive offers users the opportunity to see exactly how everything comes together to provide proven benefits to businesses of any size.”

Visitors to the website are presented with a digital shopping cart and can add a selection of business goals, including, “influence,” “trust” and “fame.” There’s no charge for any of the selections and, upon checkout, visitors are presented with case studies demonstrating the way experiential marketing can help them achieve their goals.

“The user experience guides the content, development and design at Rock Candy Media and it always has. The most critical piece of any marketing campaign is reaching your users and customers, wherever they may be, in way that is engaging, useful and memorable,” said Jones. “A successful experiential marketing campaign guides customers toward something they didn’t realize they needed. Often, what they need goes beyond the product or service itself, what they need is that intangible feeling that what they’re buying is something significant, something with cache.”

The Be Excessive website itself is an example of experiential marketing, with its sleek layout, animated graphics and subversion of the ubiquitous online shopping cart. The site demonstrates some of the unique benefits that experiential marketing provides - beginning with the ever sought “cool factor.”

“With so many avenues available for reaching potential audiences, it’s foolish to focus on just one, or to implement strategies without any sense of unity,” said Jones. “To truly be heard, you need everything working together to tell customers just who exactly you are. You need to go overboard, you need to be excessive.”

Additional information on Be Excessive can be found at http://be-excessive.rockcandymedia.com/.

Contact
Annie Liao Jones
***@rockcandymedia.com
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