Leveraging Social Media & Customer Feedback to Drive Business Success

BERKELEY, Calif. - Sept. 15, 2014 - PRLog -- What:          Although consulting customer feedback to drive significant business changes is nothing new for banks, the locations and forms of data have undergone a noticeable evolution over the past few years. Despite this proliferation, it seems harder than ever to generate insights that you can act on. What are the best ways to generate customer insights that can help a bank improve its business?

         Leading companies have built robust Voice of the Customer programs and successfully use surveys to assess the customer experience. As the adoption of social media continues to rapidly increase, some companies are trying to make expanded use of channels like Facebook and Twitter. Still, others are developing Big Data pilots to analyze a diverse range of factors including transactions, customer service email and CFPB consumer complaints.

Who:          Steven Ramirez, CEO of Beyond the Arc, will host the session, “The Good, the Bad & the Ugly: Leveraging Social Media & Customer Feedback to Drive Business Success” during this year’s Financial Services Marketing and Innovation Symposium. Additional panelists providing expert insights for the session include Frank Eliason, senior vice President of social media for Citi and Joel Nathanson, head of social media for Bank of the West.

The session will provide attendees with valuable insights into several areas important to leveraging social media and customer feedback, such as best practices in data analysis, key considerations for creating a data-driven strategy and real world examples of data analytics in action.

When:          Thurs., Sept. 18, 2014, 11:30 a.m. – 12:00 p.m. ET

Where:          Financial Services Marketing and Innovation Symposium

The Crowne Plaza Times Square Manhattan

         1605 Broadway (at 49^th Street)

         New York, NY 10019

Contact:          To schedule an interview with Ramirez before or during the show, or to request written articles, please contact:

David Jones at 678-781-7238 OR

Stephen Sprayberry at 678-781-7207

About Beyond the Arc

Berkeley, Calif.-based Beyond the Arc serves as a partner to financial services clients that seek to differentiate themselves in the marketplace by improving customer experience or deploying data science and analytics. The company’s social media data mining helps clients improve their customer experience across products, channels and touch points. For more information about Beyond the Arc and its solutions visit www.beyondthearc.com or call 1-877-676-3743. Insights on social media, financial services and more are shared on their blog (http://beyondthearc.com/blog), or follow them on Twitter at @beyondthearc (https://twitter.com/beyondthearc).