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Follow on Google News | Get 50% Discount - BharatBenz Strategy Analysis-IndiaBharatbook.com announces a 50% special discount report on "BharatBenz Strategy Analysis-India." This is an in-depth research report on the Pricing Pattern and Trends for Trucks ranged between GVW 3.51 to 7.5 tons.(Disc. valid till 07th Oct., 2014)
By: Bharat Book Bureau Summary: Indian Market is dominated by Domestic players : Tata, Ashok Leyland, AMW and Eicher. MAN and Mahindra Navistar entered into Indian market long time back but still they are struggling due to several reasons. MAN is having the latest technology what Daimler can offer along with financial backup. MAN has created this Mid truck segment in India but could not penetrate as expected. Scania is also entering into this foray with technical sound products like Volvo, they are also in niche market. These products are 4-5 times expensive compare to Indian OEM. This is one of the reason that sales numbers are not impressive. Daimler also launched first its premium products Actors but you can count sales figure on fingers. Indian Market can be divided into three segments based on price: Low cost, Budget and Premium. When European OEM came to India with advance product offerings they failed to meet the pricing range in India. In this market there must be a proper balance among Price, Technology, Performance, After sales and Re-Sale value. This is one of the major reasons why BharatBenz are able to break Tata and Ashok Leyland’s market share. New Product ranges from UD (Volvo), MAN CLA range could give a tough fight to BharatBenz product range. First time Daimler India Commercial Vehicle is entering into mass market , Budget segment with customized product portfolio for India. Its price would be 8 to 10% more compare to domestic players but TCO cost would be less. Daimler is market leader in many countries like Europe 23%, Turkey 43% etc. First time TruckStrategy.com is coming with “Exclusive Analysis of BharatBenz Trucks (https://www.bharatbook.com/ On the other hand Tata and Ashok Leyland is also geared up to face this new scenario of competition. They are investing good amount on new product development, technology and up time warranty. Some time back you would not see any advertising of Tata Motors (CV) and Ashok Leyland on Electronic media but now a day’s aggressively they after doing branding to keep their position. At the end of the day Customer will be the winner in this competition. Table of Content Market development Competitor landscape Customer segmentation Product offering Branding & pricing Network performance DICV growth path Strategic initiatives For more information kindly visit :https://www.bharatbook.com/ For More Discounted Reports Kindly: Click Here (https://www.bharatbook.com/ Related Reports: https://www.bharatbook.com/ About Bharat Book Bureau: Bharat Book Bureau is the leading market research information provider for market research reports, company profiles, industry analysis , country reports , business reports, newsletters and online databases Bharat Book Bureau provides over a million reports from more than 400 publishers around the globe. We cover sectors starting from Aeronautics to Zoology. In case the reports don’t match your requirement then we can do a specialized Custom Research for you. Our multifarious capabilities, cross-sector expertise and detailed knowledge of various markets, put us in a unique position to take up Custom Research demands of yourself. OR Contact us at : Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Toll Free No for USA/Canada : 1-866-279-8368 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: https:// Our Blog : http://blog.bharatbook.com/ End
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