Sept. 12, 2014 -
PRLog -- Across all sectors, good ideas are overlooked, projects lose funding, and policy decisions are distorted because of poor communication. This is particularly true for specialists, such as engineers, scientists, economists, or lawyers. When they present ideas to non-specialist audiences--management, investors, regulators, or other decision makers--their ideas are often discounted or misunderstood because they do not adequately communicate their value. Their characteristically dense and complex content is more likely than ever to be ignored as the digital age favors brevity and simplicity. Effective modern communication requires "supercommunicators,"
or people who can bridge the gap between traditional content development skills and the changing multimedia tools and communication standards of the digital age.
In
Supercommunicator, Frank J. Pietrucha explains how professionals can facilitate a big-picture perspective, break down complicated topics into everyday language, become knowledgeable about the multimedia options available, and connect with their audiences to create superior communications.
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