Tata Elxsi Demonstrates RDK Deployment Suite on STMicroelectronics STB SoC Devices at IBC 201

AMSTERDAM - Sept. 12, 2014 - PRLog -- TATA Elxsi, a leading system integrator in the Broadcast market, has today announced it will demonstrate the integration of its RDK deployment suite on STMicroelectronics’ set-top-box SoCs at IBC 2014.

The Reference Design Kit (RDK) is a pre-integrated software bundle that provides a common framework for powering customer-premises equipment (CPE) from TV service providers, including set-top boxes (STB), gateways, and converged devices. Supported by more than 160 licensees, RDK is being widely adopted by TV service providers, STB manufacturers, and SoC vendors across the globe.

Tata Elxsi is supporting leading operators and OEMs across the world in adopting, integrating, and deploying RDK-based solutions. This is supported by a world-class team of RDK experts, infrastructure and ‘Prime’ – Tata Elxsi’s deployment suite for RDK. Tata Elxsi ‘Prime’ is a scalable reference implementation for RDK roll-out that includes an advanced ready-to-use HTML5 Application Framework, RDK specific servers, and a set of HTML5 apps - and is aimed at enabling operators to reduce time and costs for RDK deployment.

Tata Elxsi works with ST on localization, porting, and system integration of RDK for ST’s Cannes/STiH312 and Alicante/STiD12 (DOCSIS®) SoC devices. The cooperation aims to deliver a pre-integrated RDK platform and access to scalable solutions and implementation capability that can help customers deploy RDK rapidly, with reduced risks, cost, and time to market.

"Tata Elxsi’s software running on ST’s SoC devices provides a compelling solution for OEMs. By pre-integrating RDK and Digital Video Broadcasting with our systems-on-chips for advanced set-top boxes and gateways, we enable our customers to accelerate innovation and bring new products to market faster, worldwide," said Hervé Mathieu, Box and Gateways Business Line Director, Unified Platform Division, STMicroelectronics.

Commenting on this, M. Thangarajan, VP and Head-Broadcast Business Unit, TATA Elxsi said, “We are excited to showcase RDK deployment suite on STMicroelectronics’ SoC devices to operators and equipment vendors adopting RDK.”

 TATA Elxsi will showcase its embedded technology solutions targeted for Broadcast space in Hall -3. A32 at IBC 2014.

About Tata Elxsi:

Tata Elxsi is a leading global design and technology services company and a part of the 100 B$ TATA Group.

Tata Elxsi helps leading MSOs, content providers and studios develop / deploy innovative services and applications to help create subscriber stickiness and drive revenues, deliver greater operational efficiency, and improve service quality and user experience through quality assurance and test automation.

Our 25+ years of engineering and integration experience, global delivery capability and a rich ecosystem of customers and partners across leading broadcast OEMs, software, and silicon vendors, ensures we can help customers at every stage - from assessing technology strategies and developing proof-of-concepts, through actual development, testing, deployment and maintenance engineering.

Tata Elxsi is a pioneer in RDK related development and implementation and a platinum ASP partner to RDK LLC.