Small Business Big Data Intervention on The Marketing Mojo Show

Idea Architect to Contribute Strategies for Big Data Marketing
 
WASHINGTON - Sept. 11, 2014 - PRLog -- (Boynton Beach, FL and Washington, DC) – Big Data is one of marketing’s newest phenomena but it can also be an overwhelming bit of TMI for small businesses to review, monitor and analyze all of these figures, numbers and stats.  Nancy L. Hohns, a marketing communications leader and idea architect with more than 25 years national experience in marketing and brand strategy and author of In the Thick of It, Big Data vs. Gut Instinct will share results of her research on The Marketing Mojo Show (http://www.blogtalkradio.com/lgkmarketing) on Wednesday, September 17 at 1 p.m. ET.  Her Small Business Big Data Intervention will reveal where to find data, what’s important and how to use it to target customers.

Callers are welcome to join the conversation during the show by calling 1-718-664-9645; tweet with #mymarketingmojo (http://www.twubs.com/mymarketingmojo) or log onto http://www.blogtalkradio.com/lgkmarketing/2014/09/17/small-business-big-data-intervention.

“Analytics have become an everyday term in marketing,” say Gay Ball O’Brien, co-producer of the program.  “Small businesses will be enlightened about the meaning behind tweets, shares, likes and call center inquiries and how to take action with this data to develop new clients.”

An archive will be available at the same link immediately following the show or listeners can subscribe to the archives via the RSS feed located on the host page.


About the Marketing Mojo Show

The Marketing Mojo Show
is a monthly 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. It provides a forum to share, shape and sharpen the saw of marketing opportunities with guest interviews and reviews of ideas and insights; practices, principles and platforms; news, tools and tips. Produced by LGK Marketing Communications Collective, Inc. (LGK), a woman-owned small business, The Marketing Mojo Show is live the third Wednesday of every month at 1 p.m. and streams from the host page at www.blogtalkradio.com/lgkmarketing . To listen, comment or ask questions during the show, call 1-718-664-9645 (standard message rates apply). To participate in the Twitter chat, follow @lgkmarketing and the hashtag #mymarketingmojo or visit www.twubs.com/mymarketingmojo. Archived episodes will be available on the Blog Talk Radio/LGK Marketing host page or as a download on iTunes. Listeners can subscribe to the archive via the RSS feed located on the host page. To learn more about LGK, visit www.lgkmarketingcc.com.

Contact
Leisa Chester Weir
***@lgkmarketingcc.com
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Tags:Big Data, Data Analysis, Data Marketing, Small Business Data, Nancy Hohns
Industry:Business, Marketing
Location:Washington - District of Columbia - United States
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