Burst Marketing Releases White Paper on Strategic Marketing of Apple’s iPod

TROY, N.Y. - Sept. 10, 2014 - PRLog -- Advertising agency Burst Marketing released a new white paper today entitled “Marketing & the Product Life Cycle.” This white paper discusses the importance of having a different marketing strategy for each phase of a product’s life cycle.

Available for download at burstmarketing.net, this white paper outlines the four stages of a product’s life cycle: introduction, growth, maturity and decline. It encourages companies to inform their target audiences of their innovation and convert them into “early adopters.” As a case study, this white paper uses Apple’s marketing strategy for its iPod as a how-to guide on successfully capitalizing on each phase of a product’s lifecycle.
“It is crucial for all companies to understand the life cycle of any product and how to properly market it at each stage,” says Dave Vener, Principal and Chief Executive Officer of Burst Marketing. “Having a strategic marketing plan in place before the launch of a product is no easy task, but the outcome will ensure that a product experiences the level of success and popularity it deserves.”
Access this white paper, along with others, at http://burstmarketing.net/knowledge/whitepapers/.

About Burst Marketing
Burst Marketing is a full-service, strategic marketing firm formed through the merger of Impress Printing and Intellisites. Burst helps businesses reach marketing goals quickly and efficiently through various mediums, with a specialization in branding, web design, development, and search and content marketing.