NAMSR: News- iPhone 6 and Apple Watch demonstrate healthcare ambitions

ARLINGTON, Va. - Sept. 10, 2014 - PRLog -- Apple just revealed the iPhone 6 and it’s Apple Watch, and as expected, both have major healthcare applications. CEO Tim Cook described the innovations in a much-awaited announcement about the company's new products as it tries to show the world that it can continue to create innovative products without Steve Jobs.

The iPhone 6 contains a new health app featuring a dashboard that charts vital signs like calories burned, weight and heart rate. And the new HealthKit tool for developers allows them to access data that users can choose to share.

"For example, you can allow the data from your blood pressure app to be automatically shared with your doctor. Or allow your nutrition app to tell your fitness apps how many calories you consume each day. When your health and fitness apps work together, they become more powerful," the Apple website explains.

Another cool feature is that customers can create an "emergency card" that includes your data like blood type or allergies that are available from their lock screen, Apple says.

Meanwhile, the Apple Watch contains an accelerometer, heart rate monitor, and ca be linked to the iPhone GPS to track how far the customer has moved. The activity application measures calories burned, exercise done at the level of a brisk walk and the amount of time the user spends sitting in a day. Different "rings" close when goals are met, such as 30 minutes of exercise a day. A workout app in the watch summarizes data about the user's workout, like how long it lasted and their heart rate during activity.

So far “smart watches” from competitors like Samsung haven't taken off much. A lot of it depends on Apple's ability to forge partnerships and agreements with other healthcare companies, similar to the way the music industry has collaborated with iTunes, the New York Times point out.

Privacy and regulatory concerns could also hamper Apple's healthcare ambitions. Companies are wary of violating the Health Insurance Portability and Accountability Act, and cybersecurity concerns are growing as demonstrated by the recent leakage of nude celebrities' photos on the Internet. In response, the company has barred apps that store health information from using the iCloud storage platform.

Still, Apple's announcement demonstrates its intent to become a major player in the healthcare arena on the strength of its hardware and software. The iPhone 6 will go on sale Sept. 19 and the Apple Watch debuts early 2015.

CANDIDATES WHO WANT TO BREAK INTO MEDICAL SALES:

RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.

The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key to this industry when communicating with doctors, surgeons, and nurses etc.

It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™ (NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit www.medicalsalescareer.com or call 800-313-9198