Dodge Brand - Motley Crue 'Final Tour' Hotter Than Ever

CLARKSVILLE, Tenn. - Sept. 8, 2014 - PRLog -- Dodge knows how to Capture the Heart of America with Music & Muscle_ This Year has been a Rock Solid Performance for The Automobile Business, and Retro Bands and the Marriage of Music & Marketing in Car Commercials.

You don’t have to look too deep into Motley Crue (http://ultimateclassicrock.com/tags/motley-crue/)‘s farewell tour to know who’s sponsoring it. “Dodge Presents: Motley Crue – The Final Tour” makes IT all  clear enough, the series of ads featuring the band’s songs and personal tour moments shared on social media. The Charger was The Perfect Choice....

ScreaminG_ScreechinG_SarcasM :)

In the latest ad for the Dodge Charger, a little bit of ‘Kickstart My Heart’ can be heard seeping out of the car’s sound system as the voice-over narration jokes about what’s actually for sale here. “Here it is — the 470 horsepower, Hemi V8, butt-kicking, Motley Crue-blasting … Volkswagen Passat,” says the narrator before adding, “Just kidding, it’s a Charger.” As the car speeds off, the Crue’s classic song can be heard from its speakers. You can watch the commercial above.

Revival of Rock & Roll & Retro

'Kickstart My Heart' , a Rock Favorite over the years, now has a whole new audience [younger, even] who watch on YouTube and share with their Friends on Facebook.... and us old guys still like the classic rock sound and are not only thrilled to see the re-birth of old rock n roll, but also the re-birth of vinyl and retro looking cars like The 2015 Dodge Charger.... Cool is Back_Back Again.....

http://youtu.be/smY8JOF4ElI



Farewell Tour Countdown Continues...

“The 2015 Dodge Charger and Challenger are the ultimate American Muscle Cars, just as the much-anticipated Motley Crue Final Tour is the ultimate high-octane music event of the summer,” notes Dodge/Chrysler president and CEO Tim Kuniskis in a press release.

As for ‘Kickstart My Heart,’  it’s  become a rock radio staple and a favorite among advertisers. The song has been used extensively in commercials, movies, TV shows and video games over the years.

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