Nanex Canada Inc. and Pieroway Rod Company

MONTREAL - Sept. 5, 2014 - PRLog -- Nanex Canada is proud to announce a new partnership with Pieroway Rod Company Canada to develop Water Strider, a new line of super hydrophobic fly fishing accessories. This partnership brings together Pieroway’s experience in the design and manufacture of innovative fly fishing rods, with Nanex’s experience in super-hydrophobic nano-coatings.

“Combining old-world craftsmanship with next generation nanotechnology is exactly the type of innovation that Nanex has always pursued,” said Clayton Berg, President of Nanex Canada. “Having the opportunity to partner our Canadian subsidiary with Canada’s only manufacturer of fly fishing rods creating the world’s first nanotechnology incorporated fly fishing equipment is a privilege for Nanex and one we are sure many enthusiasts will benefit from.”

"The extreme water repellency demonstrated by this powerful new formula makes it ideal for many facets of fly fishing.  Fly tiers love it to dress feathers prior to tying dry flies.  Dry fly enthusiasts and grease liners alike are raving about it.  We love it because it protects the floating fly lines we sell and it is also proving to extend the life of other equipment we manufacture, such as the cork handles on our fly rods," said Geoff Pieroway, founder of Pieroway Rod Company Canada.  "We are very excited to have participated in its development and to introduce this innovative and eco-friendly nanotechnology to the fly fishing industry."

Unlike traditional fly floatants, Water Strider is odourless and will not damage hackles.  From bombers used in salmon fisheries to stoneflies in trout fisheries, Water Strider becomes an effective floatant, acting much like the nanogrooves found on the insect of the same name.  It can also be used to recondition floating fly lines that have lost the ability to perform as expected over time.

Pieroway Rod Company will distribute the Water Strider line globally which is expected to launch on October 1, 2014 and retail for CDN$9.99 in a 30-ml pump-spray bottle.  It will also be available in a sifter jar for when a more thorough coating is required.

About Nanex Company

Nanex is a developer of commercialized nanotechnology solutions headquartered in Brussels, Belgium operating in North America through its Canadian subsidiary, Nanex Canada Incorporated. At the start of 2012, it launched its first product, an advanced super hydrophobic formula called Always Dry. By 2014 Nanex had distributors around the world from Korea, Malaysia, and Singapore, to England and Eastern Europe, and had expanded its products into three lines and several formulas.

http://nanexcanada.com

About Pieroway Rod Company Canada

Pieroway Rod Company is based in Western Canada’s trout rich Rocky Mountains and produces an extensive lineup of rods featuring innovative designs utilizing the latest in carbon fibre technology. A large part of Pieroway’s success is the international team of experts that collaborate to produce rods, flies and reels that are superior fishing tools.  Pieroway Rod Company quickly realized the benefit of Nanex Company's superhydrophobic technology to the sport of flyfishing and worked in conjunction with them to develop a special formula for use on cork handles, flies, fly tying materials and lines.

www.pierowayrods.com

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