Particular hours of the day also come to play an important role in the client behaviour analysis. According to the figures, around 22.47% of online shoppers tend to do their shopping in the evening, between 10pm and 11pm, while approximately 6% of customers shop in the morning, between 10am and 12am.
What are the best selling products?
Kodyrabatowe.pl, a sister site of Voucherful.co.uk (http://voucherful.co.uk), has put together the list of the top selling products on the Polish online market. The most popular products purchased online come from such categories as electronics, clothing, books, games and beauty. Polish consumers also start to appreciate the convenience of online grocery shopping.
What is more, there is a rapidly growing number of the Polish shoppers (in particular females) who prefer to buy their clothes on-line. Easy access to popular brands not available in Poland, as well as the opportunity to return or exchange an item purchased online are the factors that encourage the online clothes shopping.
Online purchases of the health and beauty products showed different results. Here Monday is not the biggest sales day, accounting only for 16.56%. The best results are reported on Tuesday with around 23.44%. In Wednesday, the sales drop to 14.10% and further drop to 9.02% on Friday. Sunday once again sees the jump in sales by 13.44%.
"Online shopping activity can be observed at specific times of a day and days of week. It is also important to consider how it corresponds with particular purchases – Poles usually buy TVs on Monday, and beauty products and perfumes on Tuesday. Having such data allows us to prepare special deals and discounts that encourage customers to particular shopping activity, especially on the slow sales days. Retailers can also go the other way and strengthen the communication on the best sales days", says Kamil Brożek.
The rapid development of technology and e-commerce forces us to collect the data on the shopping behaviour of our customers. The research findings support the view that the retailers who want to succeed in the competitive market must find the right way to use the available data. How can we attract users' attention in this online shopping jungle? The answer is simple: get to know our customers’ habits and preferences and then put the knowledge into action.