The company needed more flexibility to add all the new languages for new countries for which they wanted to build websites. The old system had a limitation of 5 languages. Another challenge was that Van Ommen was not able to save product images, video or other marketing material directly in the Dynamics AX like they now can in the Perfion PIM system.
The PIM solution for Multi-Channel Marketing
A 100% standard PIM solution was what Van Ommen needed to replace their old solution. Perfion was implemented with only 4 days of consultancy support and is now allowing Van Ommen to do everything themselves with no programming required.
Perfion is primarily used for creating output for Van Ommen’s new website and for parts of their enourmous product catalog. Both website and catalog contain all the 25.000 products that the company is always keeping in stock.
Webshop based on Sana Commerce and Perfion PIM
Van Ommen’s new website is based on the Sana Commerce e-Commerce solution that is fully integrated with Microsoft Dynamics AX, just like Perfion.
The combination of Perfion and Sana Commerce has resulted in a strong and extremely user-friendly “plug & play” standard solution, which has afterwards been tailored for Van Ommen.
The perfect integration between Perfion and Sana Commerce, allows Van Ommen to update information and publish it to the online catalog at once.
Using the Perfion PIM system, Van Ommen is managing product information 3-4 times faster than before.
Perfion PIM handles all catalog data
In connection with the putting into operation of Perfion, Van Ommen’s catalog is being redesigned into a more European format: Only few versions, each containing several language variations, also managed by Perfion PIM. This improvement will save Van Ommen a lot of printing costs.
A tool selector will be developed next
Another thing that the company wants to create is a special tool selector, also based on Perfion. This is a smart piece of software that guides the customer through all necessary information:
Henk Zandbergen, Project Manager at Van Ommen, describes how Perfion has influenced the company’s daily work:
“One of Perfion’s great benefits is its seemless interaction with Microsoft Dynamics AX. Other valuable benefits are the way information can be applied to all variants of a product through inheritance. And of course that you can extremely easily move features around and make your changes without any special efforts. But the very best of all is to have all our product information in one single database: Content, movies, images, marketing stuff...
Using Perfion, we manage our product information 3-4 times faster than before.”
More about the Van Ommen company
Van Ommen B.V. is an important Dutch wholesaler and importer of a deep and wide range of drills, taps, mills, saws and other cutting and clamping tools for the metal industry. All 25.000 articles are always in stock for delivery within a single business day.
The company’s most prominent products are their own brands: Phantom, International Tools and Torax. In addition, Van Ommen has its own workshop facilities to meet special band saw requirements.
Joseph J. Walsh
+1 267 549 8690
Joseph J. Walsh
+1 267 549 8690