PRLog - Sep. 4, 2014 - WEST HOLLYWOOD, Calif. -- MEDIA ADVISORY FOR FRIDAY, SEPTEMBER 5
surly goat logo
WHAT: A fun evening of beer tasting at the Surly Goat to benefit IMBCR's multiple myeloma cancer research. $1 for every glass of beer sold directly benefits IMBCR.
Reunion Ale '14® - A Beer For Hope (with Terrapin Brewing) is a specially created Dark Imperial Brown Ale Brewed with toasted Coconut, Vanilla, Cinnamon, Coffee and Cocoa Nibs. This brew was lovingly created by Shmaltz Brewing Company, Terrapin Brewing Company and Alan Shapiro (founder of SBS Imports) to benefit IMBCR's research, in memory of friend and patient Virginia MacLean. Now in its 4th year, the Reunion Project has already raised more than $130,000 for IMBCR's research in Virginia's name, through national sales.
WHY: IMBCR is based in West Hollywood, CA and has assembled a renowned team of expert scientists who are dedicated to its research mission. With a high-level of understanding of myeloma and bone cancer, its expert team focuses on new and promising therapeutic approaches to help lengthen lives and relieve symptoms for patients worldwide. This makes IMBCR unique in the world for having the ability to lead the science to revolutionize treatments, and hopefully someday, discover a cure.
WHEN: Friday, September 5, 2014
WHERE: The Surly Goat
7929 Santa Monica Blvd. West Hollywood, CA. 90046
About the Institute for Myeloma & Bone Cancer Research (IMBCR)
The Institute for Myeloma & Bone Cancer Research, based in Los Angeles, California, is the only independent, non-profit cancer research institute with a primary focus on hematologic blood and marrow based cancers dedicated to finding a cure for multiple myeloma. IMBCR has created novel breakthrough therapies that are used for myeloma patients worldwide. For more information or to make a donation, visit www.imbcr.org (http://www.imbcr.org/
About Shmaltz Brewing Company
Ranked in 2013 as one of the "Top 100 Brewers in the World" by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce, Shmaltz was also included in the "Top 50 Fastest Growing Bay Area Companies" by San Francisco Business Times.
Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He'brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother's Volvo. He'brew® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).
After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany's capital district. Shmaltz's new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.
In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.
Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet's Brewbound conference, Beer Advocate's Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.
Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR's "Weekend Edition," Fox Business News, Men's Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.
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Media Contact: Jesse P. Cutler, JP Cutler Media. (o) 415.826.9516 (e) email@example.com