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Follow on Google News | American Parkinson Disease Association launches CampaignThe American Parkinson Disease Association to launch New Public Service Awareness Campaign, Live with Optimism, to help Ease the Burden - Find the Cure
By: American Parkinson Disease Association These compelling words are from Elke, a person living with Parkinson’s disease (PD) and a participant in the American Parkinson Disease Association’ Elke’s words represent the spirit of optimism this nationwide PSA hopes to convey. The awareness campaign was developed to drive change in perceptions about Parkinson’s disease and raise awareness of APDA’s 50+ year mission to Ease the Burden – Find the Cure. Every nine minutes a new person learns they have Parkinson’s disease. “APDA has the potential – every nine minutes – to help another individual or family cope with PD by providing access to our education and wellness programs, connecting them with a support group or guiding them to find critical resources through our vast network of chapters and Information & Referral Centers throughout the country. Through this PSA and the “$1 Million for 1 Million” public awareness andfundraising campaign, we have the opportunity to truly help those impacted by PD to live with hope and optimism,” said APDA President & CEO, Leslie A. Chambers. The September 11th APDA PSA screening will be held at The Port Theater, 2905 East Coast Highway, Corona del Mar, California from 5:30 to 8 p.m. The evening will include appearances by all of the individuals living with Parkinson’s disease featured in the PSA along with the Creator/Executive Producer, Larry Strauss and Director/Producer Autumn McAlpin. Mr. Strauss, a Hollywood veteran of stage and screen has been living with PD for 10 years. He has acted and danced in films such as Out To Sea,White Knuckles, The Old Man and the Ceiling, Devils Are Dreaming, Mrs. Harris, and Shadow. Ms. McAlpin is currently producing a new feature film Waffle Street starring James Lafferty and Danny Glover. As Principle Partner of Side Gig Productions, Autumn’s portfolio of work includes PSAs, award-winning short films, feature films and writing credits that include Real World 101 and a regular column for The Orange County Register. Autumn explains, “I have a special interest in creating projects that bring awareness to those living with disabilities and when Larry approached me to work on this exciting PSA, I simply had to be a part of it!” The September 17th APDA screening will be held at The Paley Center for Media, 25 West 52nd Street, New York, NY from 6 to 8:30 p.m. The event will feature a special performance by folksinger Grace Griffith whose music career has spanned three decades, during which time she has amassed a collection of Washington Area Music Association Awards and other honors. Diagnosed in 1998 with PD, Grace’s life profoundly changed in many ways. “Although my voice is affected, I can still sing. It's been an adjustment for me to go out on stage when I'm having dyskinesia (abnormal, involuntary movements), and I'm slow and stiff and off balance. My fans and friends have encouraged me to keep singing and I owe the world to those who have stood beside me and make it possible for me to get through each performance.” The Public Service Announcement will begin to air on September 12th and include 60, 30, and 15 second TV and radio and print spots that will be nationally distributed. Through theLive with Optimism PSA and “$1 Million for 1 Million” public awareness and fundraising campaign, APDA hopes to encourage individuals to visit a specialized website www.apdaoptimism.org to gain immediate access to PD resources and learn more about APDA. Contact Stephanie Paul | 718-981-8001 X116 | spaul@apdaparkinson.org | www.apdaparkinson.org # # # The American Parkinson Disease Association (APDA) was founded in 1961 to Ease the Burden - Find the Cure for Parkinson's disease. Headquartered in New York, the organization focuses its energies on research, patient services, education and raising public awareness about the disease. APDA supports eight Centers for Advanced Research, Regional Information and Referral (I&R) Centers, chapters throughout the country, and support groups nationwide. APDA has raised and awarded more than $86 million to fund research and patient services while participating in the funding of most major PD scientific discoveries. End
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