The partnership is timed with the September observance of Prostate Cancer Awareness Month and aims to increase education and advocacy for the highly prevalent disease. According to Us TOO, one in six men will be diagnosed during their lifetime, two men every five minutes. With additional research and awareness of early detection, Wearever and Us TOO hope to empower men to make informed decisions about their battle with prostate cancer, which is the second leading cause of cancer death in the United States.
“Us TOO serves 325 group chapters worldwide, offering a support system and educational resource to men and their families,” said Thomas Kirk, president and CEO of Us TOO. “Thanks to the partnership with Wearever, the donated funds will help us further distribute patient resource kits, informational guides and more to millions of patients internationally.”
For men who have undergone treatment for prostate cancer, Wearever offers a comfortable solution for the common side effect of urinary urgency and frequency, as well as disruption in the bladder’s ability to hold urine, for some men who had a prostate gland removed.
Wearever men’s boxers and briefs have built-in absorbency to contain urinary leakage up to 20 ounces. With a look and feel just like traditional underwear, the subtle incontinence protection works just as well as or better than alternatives like adult diapers or pads. The garments are also washable and reusable, providing a more comfortable, eco-friendly and affordable option.
“Wearever undergarments help maintain dignity with a traditional underwear fabrication and design so those dealing with urinary incontinence, whether from prostate cancer treatments or otherwise, can be comfortable and confident,” said Bob Deerin, president and CEO of the Wearever brand. “Especially with September being Prostate Cancer Awareness Month, we’re very honored to align with Us TOO to further support men with the disease.”
Wearever will donate 10 percent of all proceeds from sales of its men’s underwear line purchased on www.WeareverUS.com (http://www.weareverincontinence.com/
About Us TOOInternational Prostate Cancer Education and Support Network
Founded in 1990 by five men who had been treated for prostate cancer, Us TOO is the largest prostate cancer Education and Patient Advocacy organization in the United States, helping to empower men to make informed decisions about a prostate cancer diagnosis. With over 325 Chapters and Support Groups, Us TOO provides prostate cancer patients and their families with free, unbiased and up-to-date information, materials and peer-to-peer support so they can make informed choices on early detection, treatment options and coping with ongoing survivorship. With 24 years of success in helping prostate cancer patients, Us TOO is actively continuing to add more support groups in more places to assist the growing number of men being diagnosed with prostate cancer each year. To learn more, visit www.ustoo.org.
The Wearever® brand offers comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns. The men’s and women’s underwear line of washable, reusable urinary incontinence panties and briefs is especially beneficial for active individuals who want to continue their normal lifestyle without worry or emotional stress resulting from urinary incontinence. Additionally, Wearever offers incontinence bedding products as well as Buster Brown® socks. Wearever is produced and distributed by Prime Life Fibers®, a Durham, N.C.-based apparel company founded in 2002 by Bob Deerin. To learn more, visit www.WeareverUS.com.