Kexxel Group:Pushing the cards business with Peter Gordon’s Consumer Card Marketing Strategies

Sept. 3, 2014 - PRLog -- Malaysia, 20^th & 21^st August – The veteran of the cards industry Peter Gordon engaged the attention of the 31 delegates from Malaysia and other Asian countries with his years of experience, endless humor and boundless charm through his 2 day workshop on Consumer Card Marketing Strategies held at Renaissance Hotel, Kuala Lumpur.

With the vast wealth of knowledge gathered over the years, he had sessions on Acquisition Strategies, Card Member Loyalty, Product Strategies and Maintaining Card Relevance, Strategies on Maximizing Card Portfolio Performance & Revenue and Leveraging Card Systems.

Throughout these sessions numerous case studies were brought out and he had the delegates joining in the sessions with group discussions, which brought out a number of brainstorming session that not only allowed them to bounce off ideas with their counterparts from other countries but allowed for networking opportunities among the delegates.

Through all of this the delegates came to know Peter Gordon as the excellent speaker, presenter, trainer and card veteran that he truly is.

Take-a-ways from the attendees:

“Peter is really good because of the 20-30 years of experience that he has. This is the first time we are attending a session which is very relevant and useful for the prospects in our career so please do attend this training.

Nicholas Mok – Director, CIMB Bank

“This course is what you must attend before you can do your job. Kexxel Group, you guys gave us the best speaker. It’s a very, very good event.”

Shazniza Shamsuddin – Vice President, Bank Simpanan Nasional

“I would actually recommend people to come for this course. Peter is very good because he has got a lot of years of experience. It’s easy to understand and relate to. “

Chandrika Balakrishnan – Assistant Vice President and Head of Premium Product, Maybank

“The training is a refresher and a good wake-up call as I have been in the card business for about 10 over years. Other participants should attend this, no matter how varied their experiences are. Peter is an experienced guy and has sufficient knowledge to actually share with the team.”

Lisa Cheng Li Ching – Head of Product Marketing, Cards Business,Affin Bank Berhad

“This is a good session for me. Peter, he is a very good well experienced cards practitioner

Toh Boon Lee – Senior Manager Credit Card Usage, Hong Leong Bank Berhad

“There is a lot of information that will be an eye opener to all of you and definitely is to me, it’s a boom thing, it’s a boom factor for me. Peter, he has very vast experience, he shared a lot and he intrigued us”.

Noor Azman Bin Ismail – Consumer Banking Manager, Bank Islam Malaysia Berhad

For further information regarding the event, kindly visit our Facebook page:

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If you have any inquiries on our next session, drop us an email at eliza.yeo@kexxel.com and we will definitely get back to you! Look out for our 3+1 packages and early bird promotions!

Have more than 16 delegates and would be keen to conduct an In House Training in your own company? Buzz us at iht@kexxel.com and we will endeavor to ensure that your specific needs are met! Book now and save up to 50% on the whole cost of the event!

Kexxel Group is a leading business intelligence company providing top level business learning & strategic networking platforms to Fortune 1000 & Blue chip companies in Asia, Africa & Middle East Region, through International Business Conferences, Hospitality Management, Corporate Trainings, In House Trainings & International Exhibitions.

For Immediate Release:
Contact:
Eliza Yeo
Project Manager International Events
Kexxel Group
T: +603 2282 1688
Fax: +603 2283 5088
E:   eliza.yeo@kexxel.com