“Fresh was born with the customer in mind, we launched the website with Free Shipping & a 100% money back guarantee as standard for every order, back then every other website was charging extremely high shipping fees and making it difficult for you to return anything” Director & Founder Kevin Paterson explains.
“We saw an opportunity in the market as the big players like Myer & David Jones, who dominated retailing in cosmetics with their ground floor beauty emporiums, were ignoring online retailing. This gifted Fresh with the opportunity to provide leading brand cosmetics & fragrances delivered straight to your door.”
Fresh launched it’s website on the 6th of September 2004, and within 1 hour the orders started rolling in. “If I am honest it was a bit of a shock to have orders flowing in from day one, we had no marketing plan active and did not advertise the business anywhere, in fact we were hoping for just a few orders to test it all out”.
Fresh has experienced growth every year it has operated, including during the 2008 financial crisis, which is really quite an effort considering high end brands are the first things people cut back on. In fact, last financial year their online sales grew year on year by over 60%.
“We put the growth down to one simple fact, put the customer first and gain loyalty. We treat every customer as if they had walked through a door and into a shop and are dealing with us face to face. Not a day goes by where we don’t talk about a customer and discuss how we could make their experience better. The brands we sell do all the marketing for us, so our job is to provide the customer with a rewarding and enjoyable online shopping experience.”
“The Fresh Loyalty club is a key example of how an online retailer can compete with major bricks & mortar retailers, our club is geared to service the needs of clients through beauty/skincare/
To celebrate 10 years in online retailing, Fresh, as would be expected is set to reward it’s customers with an exclusive Limited Edition Beauty Essentials Box (https://www.fragrancesandcosmetics.com.au/
“We wanted to thank our customers, and as we know them so well, getting access to leading brand products at cost price is sure to excite them, so curating a Beauty Box is ideal, we also have a lot of other surprises and gifts for our customers that we will be releasing throughout September.”
As for the future, Fresh is very well positioned and with a decade of online retailing knowledge, partnerships with some iconic Australian brands, such as Qantas; Fresh looks set to continue to raise the bar when it comes to providing an online shopping experience.
“Over the last 10 years, more and more players have entered the market and of course we would love the landscape to ourselves, however we will always have the advantage as we are not driven or motivated by the quick sale, what motivates and drives us is bustling a loyal relationship and an online shopping experience that is delightful, enjoyable and rewarding not once but time & time again.”
“As a customer myself, when I shop on Fresh and I receive my parcel I still have that wow feeling, that was easy & great, lets do that again!”
Connect to our social media to stay tuned and up to date on our Celebrations throughout September
#10freshyears | #freshbeautybox