How to Achieve Lower Solar Customer Acquisition Costs. -Improve Lead Generation Abilties
-We partner with industry experts like; lead generators, canvassers, confirmation staff, and energy consultants to build technology solutions for solar Integrators. Our solutions reduce lead and site visit costs, improve close ratios, and help solar companies sell more deals.
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To control sales and marketing /;ead generation costs; solar companies need to closely manage purchased lead quality, lead to site visit conversions, completed site visit dispositions , close percentages, and build ratios.
The only way to achieve cost control is through solar lead generation technology and real-time solar field level reporting, which means, gathering information starting at the top of the funnel from canvassers, outbound callers, confirmation team, and sales professionals. Solar Companies need to know and be able to make critical decisions about:
Quality of marketing lists, and effectiveness of door knocks or calls per hour
Percentage of leads converting to site visits and the quality of the visit and distribution
Effectiveness of the closing script, sales price per watt, and number of ‘one call closes’
Cost of lead generation, optimization of lead generation spend, incentive/commission rates
Without access to real-time metrics solar companies cannot control customer acquisition costs.
Understands integrator lead generation, appointment confirmation, and closing. We wrote the industry sales playbook that set key industry metrics.
Leader and successful entrepreneur with domestic and international startup experience.
We have decades of experience in renewable energy. Our management team, developers, and sales professionals have deep roots in the solar industry. Our technology solutions fix specific sales and marketing problems for Integrators. Our job is to reduce sales and marketing costs.