Affinity’s flagship mobile ad unit, M-Footer (http://www.affinity.com/
Advertisers will be able to run ads across exclusive and innovative media on Top 100 ComScore mobile websites with the M-Footer and M-Page. All the inventory made available will be protected by SHIELD – Affinity’s state-of-the-
“Our foray into the mobile space is a natural progression for us after experiencing a highly successful run of innovative display web ads globally. Our entry is strengthened by the mobile users’ consumption insights that are plugged into our technology. We will now extend the ‘Prominence’
Affinity’s announcement comes at a time where the growing prevalence of smart phones, tablets and other mobile devices is propelling mobile advertising. Mobile marketing is becoming effective in helping consumers make that crucial purchase decision, swiftly. Studies show that globally, consumers now spend almost a quarter of their media time on mobile devices and secondly, mobile advertising leads to a follow up action such as online purchases and high brand engagement. Affinity’s Mobile ads allow brands to leverage this growing content consumption on the mobile web, by offering consumers an engaging brand experience on the go.
Commenting on the new venture, Lavin Punjabi, President, Affinity Global Inc. adds, “We are very excited to bring our mobile solutions to a global audience. The timing complements the growth of mobile consumption habits from merely browsing to interactive engagement. The new addition enables us to provide our advertisers and media buying partners with a broader range of digital solutions under one roof – from performance driven PPC, to cross device visibility-led Display.”
For advertisers, Affinity’s new suite promises to provide a highly efficient & impactful way to gain premium brand visibility and bottom-line marketing performance. For Publishers, the products will add immediate incremental revenue models without affecting their existing content, layout or monetization of mobile web.
Founded in 2006, we are world's leading contextual Ad Network. We build innovative advertising media and monetization solutions for Advertisers & Publishers. Our advertising media and monetization solutions are delivered via Affinity's Global Pay-Per-Click (PPC) & Display Advertising Networks. Both these networks help 100,000+ Advertisers reach out to their target audience by delivering over 50 Billion ad impressions each month.This is achieved through exclusive contextual ad distribution via our network of 10,000+ premium publishers and syndication channels from across North America, Western Europe, Middle East, South-East Asia, India and Australia.
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