The first in X Media Lab’s newly launched “Pathbreakers Series”, the Jeff Gomez “Transmedia Storytelling”
No longer simply the domain of the entertainment industries, transmedia is a technique that brands, governments and start-ups alike are increasingly engaging with.
You can watch a 70 second video about Jeff and Transmedia Storytelling here: https://vimeo.com/
“As the 30 second spot declines, and print and radio advertising fade into history, companies are searching for new techniques to connect with an increasingly preoccupied – and increasingly vociferous – consumer base.” says Jeff Gomez, CEO of Starlight Runner Entertainment.
“Those who understand how to leverage transmedia strategies and pervasive communications for their brands and franchises are seeing greater immediate impact, but more importantly they are positioning themselves for the long-tail”, he said.
Completely updated, this Masterclass is a 6-hour survey of best practices in transmedia, and will teach brands, agencies, marketers, screen professionals, storytellers and startups how to create intense loyalty and long-term engagement among audiences, communities and consumers, and how to transform this into multiple revenue streams. They will also learn cutting edge techniques in population activation and transmedia for social good.
Jeff will share exclusive examples of independent and solidly scaled transmedia endeavours in:
• Entertainment + Factual Storytelling
• Marketing + Advertising
• Public Policy
• Social Good
• Population Activation
Previous participants include Perth’s leading screen professionals, games developers, publishers, advertising and brand professionals, marketers and communications specialists, and government policy makers from across a broad range of industries, including mining, property development, health, education and media.
Tickets can be purchased via: http://www.xmedialab.com
About Jeff Gomez
Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s leading expert at expanding entertainment properties, premium brands, and socio-political themes into highly successful transmedia narratives and international campaigns. As a consultant to Fortune 500 companies, Jeff develops corporate and individual brand narratives and contributes strategic planning and production for the extension of narrative content across digital and traditional platforms.
Jeff's credit's include: Avatar, Pirates of the Caribbean, Halo, Hot Wheels, Transformers, Teenage Mutant Ninja Turtles and global brands such as Microsoft, Coca Cola and Mattel. Jeff was designated a Hollywood “Power Player” by Variety in 2012.
About X Media Lab
For more than ten years X Media Lab has been one of the world’s leading digital media think-tanks and creative workshops, focusing on Innovation, Creativity and Entrepreneurship.
More than 65 X Media Lab events have been held in 14 countries and 22 cities around the world: China, India, Korea, Singapore, Malaysia, the Philippines, Indonesia, Australia, New Zealand, the UK, Switzerland, Sweden, the Netherlands, and the US.