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Follow on Google News | Hobbycraft Get Crafty with Merchenta Display Retargeting, Drive 47% Conversion UpliftBy: Merchenta “Merchenta’ Merchenta’s unique consumer-engagement optimisation platform intelligently engages consumers with dynamic, personalized advertising across millions of websites worldwide, including Facebook. “Our studies show that ‘engagers’ The initial results have been compelling : “In just the first 2 weeks, Merchenta has driven over 4% of our online sales – and we look forward to more incremental sales as the campaigns continue to optimise.” continues Armitage. ENDS About Hobbycraft Founded in 1995, HobbyCraft are the largest arts and crafts retailer in the UK with 78 stores nationwide and more planned for 2015. With over 30,000 products for 250 inspirational activities and hundreds of exciting ideas, you'll discover everything you need to get crafty. For further details, visit hobbycraft.com. About Merchenta Merchenta drives incremental online sales using sophisticated CPA retargeting & prospecting strategies across desktop, mobile & Facebook. Clients pay only for performance on a fully inclusive managed service which focuses on real-time consumer engagement. Merchenta’s advanced insightTM behavioural analytics drive transparent, repeatable results worldwide. The company is headquartered in London, UK with offices in Krakow, Poland and San Francisco, USA. For more information on Merchenta, please visit merchenta.com. For further information please contact: press {at} merchenta.com End
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