Strive Concepts on the Power of Interactive Marketing; Its Impact on Industry

WINTER PARK, Fla. - Aug. 29, 2014 - PRLog -- Since the company’s founding in 2012, Strive Concepts has executed high-return promotional campaigns for its clients. The success of these initiatives has principally revolved around the team’s leveraging of experiential marketing. In today’s marketplace, indirect advertising channels such as television, radio, and the internet have created a gap between companies and their customers. Strive Concepts has worked to bridge that gap, building loyalty and increasing the lifetime value of customer relationships.

Vanessa summed up the logic behind the firm’s strategy saying, “It’s all about the people.” This mentality is pervasive throughout the organization. The firm values its team more than any other asset. By working to develop each individual to reach their full potential, Strive Concepts is able to ensure consistently excellent results for its clients.

About Strive Concepts, Inc.

Strive Concepts, Inc. offers full service consulting and marketing services to help clients break into new markets. Using innovative promotional strategies and unique communication channels, the firm builds a relationship between clients and consumers that produces immediate results. Consumers benefit from incentives and exclusive promotions that develop brand awareness and loyalty—strengthening the client's position. With a history of success and flexibility, Strive Concepts, Inc. maintains a diverse portfolio including small local business and large corporations. If seeking a new way to approach advertising, Visit Strive Concepts, Inc. at striveconceptsinc.comto learn more and find contact information.

Of course, team building isn’t the only people-focused activity at Strive Concepts; the company’s core service is all about personal interaction. The firm helps its clients to build brand visibility by building a rapport with customers through on-site outreach initiatives. In the words of the firm’s director: “We are creating meaningful relationships with customers, something that is often missing these days.”

Strive Concepts’ Strategy is Making an Impact

Experiential marketing is having a major effect on the advertising industry, according to Strive Concepts’ director. She went on to discuss how many companies are starting to refocus their marketing efforts on high-return interactive campaigns. “This really represents a significant shift in the strategy of marketing directors,” Vanessa explained, “The industry is starting to realize that they can’t just do things the old way, they have to focus on what works.”

The most notable benefit of this approach is that brands have an ambassador representing them to consumers. Indirect marketing has resulted in many companies seeming nameless, faceless, and unidentifiable. The core power of experiential advertising is that is enables one-on-one communication between brand representatives and consumers. This results in improved customer service, greater brand loyalty, and increased customer lifetime value.

Another reason that many marketing director are starting to reconsider outdated channels is the return on investment of dynamic campaigns. According to Vanessa, brands can greatly increase their conversion rate, by taking advantage of innovative promotional techniques, resulting in superior returns on campaigns. In a recent study, Face-to-Face, a UK based exhibitions and events marketer, discovered that 80% of marketing directors have accomplished greater return on investment through campaigns focused on dynamic interactions.

As Strive Concepts and its clients have learned, the personal touch is the key to success. “A focus on people is how we build our team, how we drive our clients growth” said Vanessa, “At the end of the day, we are an organization about people.”