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Using Design Thinking in Sales

Régis Lemmens, founder of Sales Cubes, discusses his new book from Selling to Co-Creation.

 
 
Business901
PRLog - Aug. 29, 2014 - INDIANAPOLIS -- Régis Lemmens is a partner at Sales Cubes, a sales management consulting firm located in Belgium, specializing in sales and key accounts management. He is a firm advocate of design thinking in business and helps organizations to apply this approach to innovate and redesign their sales processes finding new ways to add value to their customers. His new book is, From Selling to Co-Creating.

You can find both the podcast and transcription at the Business901 blog, on the page, Are Sales Conversations About Discovery? (https://business901.com/blog1/are-sales-conversations-about-discovery/).The Business901 Podcast offers visitors the opportunity to listen to current business topics such as discussions on Lean, Design Thinking, Service Design, Six Sigma and Marketing.

About Business901 (http://business901.com) provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe has participated with companies involved in retail, manufacturing, software and professional services along their quality journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts.

The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored five books with the most recent published this year, Cap-Do.

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Joe Dager
***@business901.com

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Location:Indianapolis - Indiana - United States
Industry:Business, Consumer
Tags:Co-creating Sells, sales conversation, Regis Lemmens
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