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Follow on Google News | Increased Personal Usage to Boost the Mobile LBS Market in Western Europe: Technavio ReportThe Mobile LBS Market in Western Europe is projecting a CAGR of 40.91 percent from 2014-2018.
By: TechNavio Mobile Location-based services are services offered through cellphones that take into account the device's geographical location. It is basically a software application for an IP-capable mobile device that requires knowledge about where the mobile device is situated. Mobile LBS are used to track the location of users within a wireless network using location-enabled mobile devices. Key Market Drivers · Increased Adoption GPS-enabled Devices · Launch of Galileo Navigation Satellite System in Europe · Increased Awareness About Mobile LBS · Increased Usage of Smartphones in Connected Vehicles · Improvement in Content Quality Key Market Trends · Increased Adoption of Mobile LBS Across Industries · Increased Usage of LBS for Personal Navigation · Growth in Popularity of the Friend Finder Application · Increased Number of Innovative Mobile LBS Application Developers · Increased Usage of Mobile LBS by small and medium enterprises · Increased Number of Acquisitions “In recent years, the Mobile LBS market in Western Europe has witnessed the introduction of new technologies such as really simple syndication and geospatial RSS, which has increased content availability and enhanced the quality of content delivered to end-users,” says Faisal Ghaus, Vice President of TechNavio. To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. If you are interested in more information on this topic and our upcoming research on the Mobile LBS Market in Western Europe 2014-2018 (http://www.technavio.com/ About TechNavio TechNavio is a leading global technology research and advisory company. Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year. We cover more than 500 technologies across 80 countries. We focus on emerging trends that can shape a market, and model these trends using a mix of quantitative and qualitative tools in our proprietary research methodologies in order to build forecasts across market segments and geographies. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a constantly changing technology market scenario. TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Our analysts obtain the information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. Our large and growing base of happy customers include technology suppliers, end users, consulting companies, investment firms, research institutes and media worldwide. End
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