The Global TV market is all set to experience a shift from HD video to 4K technology. This innovation will enhance the television viewing experience of consumers by providing them video quality that is twice as good as HD and four times better than normal televisions. Large-screen televisions will show the pronounced benefits of 4K resolution: displaying pictures with enhanced clarity, finer details, and smoothened images.
“Growing demand from emerging regions such as Latin America and developing markets within APAC, such as India and China, is a major driver for growth of the Global 4K TV market,” says Faisal Ghaus, Vice President of TechNavio Research.
“The factors fuelling the growing demand of the markets are the existence of a substantial market in the TV segment, promotional campaigns by market players for their target audience, price flexibility because of existing competition, growing GDP leading to a rise in disposable income, and an increasing number of early adopters.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global 4K TV Market 2014-2018 (http://www.technavio.com/
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TechNavio Media Relations
TechNavio Media Relations