World Bank estimates of poverty in India (http://en.wikipedia.org/
An August 2014 article via G-Code Magazine points out that while the youth and growing number of entrepreneurs in India (http://g-codemagazine.com/
The faith inspired t-shirts, and campaign video were designed by graphic designer Hemant Lal of Aaron Productions India. A Christian writer in the US collaborated on the crowdfunding campaign copy and social promotion.
Contributors to the campaign are able to both choose to grab these unique t-shirt designs for themselves to wear in support and promote the Good News, or donate their shirts to India’s youth that want them, but cannot afford them. Or donors can get and give simultaneously. This is a not-for-profit project; meaning every penny is going into producing the clothing, not to administrative costs.
According to campaign promoter Mr. Lal, the crowdfunding initiative and t-shirt designs have received incredible response and demand. In fact, 550 of these shirts had been requested by Indian churches, youth groups, teens and ministries working with brothel children prior to the crowdfunding launch. The goal of the campaign is to help fund the production, and get more out there.
Since launch, the Indiegogo mission has received incredible feedback from US based business owners, including Christian clothing designers that say they have also been looking for ways to put their shirts behind a good cause. One elderly couple in India felt so strongly about the potential these shirts have to make a difference they even donated half of their small monthly pension to be able to support.
While the initial funding goal is modest, the organizers hope to be able to eventually expand with stretch goals to provide thousands of these shirts all over the globe. At just $7 each these inspired wearables are incredibly affordable. Sizes range from small to adult.
While the campaign took off with 28% of the funding goal reached in just hours of launch, a highly visible crowdfunding advocate says it is critical that everyone is aware that they can make a difference, explaining “Life is very short; we can’t leave action to the next person in line and hope they do what we didn’t, or underestimate the impact even $1 dollar in donations can have.”
View the campaign and share it at https://www.indiegogo.com/