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Steelo Launches Mobile App to Help You Find Items Seen on Your Favorite TV Shows

Free iPhone app connects TV fans with featured items from TV shows

PRLog - Aug. 28, 2014 - NEW YORK -- New York-based startup Steelo announces the launch of the Steelo iPhone application, available for free on the iTunes App Store. This app helps TV viewers discover and purchase authentic items seen on their favorite shows, such as clothing, jewelry, electronics, and furniture.

The Steelo app categorizes products by show, where selecting a show displays a scrollable list of products that have appeared on the show along with details including the brand, price, and a web link for purchase. The app also displays clear, detailed pictures of each product and has an upscale feel with its creative touches like in-house artwork and product descriptions.

“Retailers want new product placement models, networks want memorable character wardrobes, and viewers want to capture the look of their favorite characters,” said Viraj Mane, co-founder of Steelo. “Couple that with the shift in web browsing away from computers and toward smartphones and tablets, and Steelo is the perfect marketplace in which these three groups can connect with each other.”

Steelo will provide extensive coverage for popular American shows, and is also expanding into popular foreign shows for overseas markets.


Steelo was founded in New York City in 2013, with members currently based in New York and Toronto. Steelo’s mission is to connect fans with the items that make their favorite shows so memorable.

Learn more about Steelo at http://www.gosteelo.com.

Media Contact
Viraj Mane, Chief Design Officer

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Location:New York City - New York - United States
Industry:Fashion, Technology
Tags:e-commerce, tv show, Fashion
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