The World Cup drove a 36% increase in the UK’s interest in football goods, while the Tour De France generated a 51% increase in searches for cycling goods. The Commonwealth Games saw a 22% growth for assorted sporting products, such as running shoes, exercise equipment and dietary supplements.
Lorna Barker, Senior Marketing Manager at PriceSpy.co.uk, said:
“It’s incredibly positive to see how much major sporting events have impacted on shopping habits. While some uplift would be expected, these significant increases can in part be attributed to the rapid evolution of e-commerce.
“With more people than ever engaging with events on social media and watching coverage on computers, tablets and smartphones, online shops and price comparison engines are literally only a click away, driving impulsive purchases.”
For further information, visit www.pricespy.co.uk or follow on Twitter @PriceSpyUK.