Businesses looking to expand their advertising campaigns often find that digital billboards are both convenient and affordable. Dakota Outdoor Advertising runs digital ads at about six cents per ad, which is currently one of the most affordable ways to advertise. Digital billboards allow companies to target certain audiences, and the convenience of digital advertising allows companies to pick specific regions to target, and also experiment and expand to reach different audiences.
Mike Derby, the Managing Member of Dakota Outdoor Advertising and head of the expansion program, states that current clients of the company have not been shy in letting the company know how much they prefer digital billboard advertising over traditional billboards.
"Clients like having the ability the change their digital ads whenever they'd like and as many times as they want -– this is all included in their current rate for advertising as well," Derby states. "This is a unique feature that we offer -– to be able to directly change ads without a middle man."
In a world where consumers expect instant gratification and constant information, it's clear that businesses need to adapt to the digital world, and their advertising campaigns need to evolve as well. Digital billboards incorporate the ease and affordability of new technology, while giving businesses the opportunity to reach a consumer base which is virtually limitless.
Located at 418 E. Rosser Ave Suite 101, Bismark, ND 58501, Dakota Outdoor Advertising offers both static and digital billboard solutions at great prices. For more information, please visit dakota-outdoor.com.