PRLog - Aug. 26, 2014 - MINNEAPOLIS -- MINNEAPOLIS – Aug 26, 2014 – Whether it’s faux electronics and accessories online or “iPhonys” in knock-off markets, counterfeit electronics and components are out there in surprising numbers. And they currently cost electronics brand owners up to $100 billion each year in lost sales.
Verify Brand (http://verifybrand.com/)
The best counterfeiters make products nearly identical to the real thing, allowing them to charge full retail price and steal up to 10 percent of a brand owner’s revenue. “Genuine fakes” also impact a company’s brand identity, reputation and revenue stream.
The new eBook addresses four ways that counterfeit products are eating into profits and impacting future revenue by damaging a brand’s reputation. Plus, a summary of the best ways to fight back. The book can be accessed at http://verifybrand.com/