- Aug. 26, 2014 - MINNEAPOLIS -- MINNEAPOLIS – Aug 26, 2014 –
Whether it’s faux electronics and accessories online or “iPhonys” in knock-off markets, counterfeit electronics and components are out there in surprising numbers. And they currently cost electronics brand owners up to $100 billion each year in lost sales.
Verify Brand (http://verifybrand.com/)
, a leader in serialization and traceability systems for manufacturing and supply chain, has created a new ebook (http://verifybrand.com/
to help electronics manufacturers fight back against counterfeits.
The best counterfeiters make products nearly identical to the real thing, allowing them to charge full retail price and steal up to 10 percent of a brand owner’s revenue. “Genuine fakes” also impact a company’s brand identity, reputation and revenue stream.
The new eBook addresses four ways that counterfeit products are eating into profits and impacting future revenue by damaging a brand’s reputation. Plus, a summary of the best ways to fight back. The book can be accessed at http://verifybrand.com/about/library/ebook-four-ways-coun...