Verify Brand (http://verifybrand.com/)
The best counterfeiters make products nearly identical to the real thing, allowing them to charge full retail price and steal up to 10 percent of a brand owner’s revenue. “Genuine fakes” also impact a company’s brand identity, reputation and revenue stream.
The new eBook addresses four ways that counterfeit products are eating into profits and impacting future revenue by damaging a brand’s reputation. Plus, a summary of the best ways to fight back. The book can be accessed at http://verifybrand.com/