Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | PRI Gearing up for December 2014 ExpoBy: Zig Zibit “We love the racing industry because racing is all about creating envy,” says Zig Zibit founder and President Jake Merzigian. “There’s a misconception about this type of event. While it’s a rich source of sales leads, the intensity also creates a challenge, especially since nature of automotive engineering makes for a long sales cycle. It’s not just about being flashy and grabbing people’s attention. You’ve got to convey elegance in everything you do, and that’s not easy.” The first PRI show took place in 1988 amid a rapidly evolving industry. The show arose in response to a demand for an event exclusive to industry insiders. Since then, the show has grown considerably as the racing industry continues to push the cutting edge of automotive innovation. The show will take place from December 11 through December 13 at the Indianapolis Convention Center. The grand prize drawing for the Charity Sweepstakes will take place at 2:00 pm on the last day of the show. Video interviews with last year’s exhibitors can be found on the PRI web site (http://www.performanceracing.com/ End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|