PRLog - Aug. 26, 2014 - Dr. Miracle’s Miracle Renewal® No Lye Relaxer Systemhas been awarded one of the most coveted accolades in the ethnic personal care space. Today, EBONY Magazine announced its winners for the 2014 EBONY Beauty and Grooming Awards, naming Miracle Renewal the 2014 pick for “Best Relaxer”.
EBONY Sept 2014 Beauty Winner
Cutting through the clutter of other brands, the Miracle Renewal® No Lye Relaxer Systemcontains the revolutionary post relaxer DuoCare Technology™. Powered by Extra Virgin Coconut Oil (EVCO), it penetrates strands and strengthen the hair’s cortex with protein while sealing the outer cuticle to instantly repair damage. The Miracle Reconstructor is a blend of EVCO, Elastins, Amino Acids and Collagen that work together to bind and strengthen the hair shaft to restore structural integrity. The Miracle Moisturizing Masque offers an intensive moisturizing treatment that deeply penetrates the hair with the power of EVCO to restore moisture balance to damaged and weak hair. Miracle Shine is the final step in phase two. It smooths cuticles without silicone or heavy oils leaving hair grease free for brilliant shine and beautiful body.
“Our team has worked diligently to create a relaxer system that addresses the needs of the consumer beyond straightening. The dual phase system has been proven to increase strength and shine while reducing damage and the market has not witnessed a revolution like DuoCare Technology™ in the last two decades. Its ability to relax strands, restore health and renew the vitality of the hair is a testament to Dr. Miracle’s philosophy of treatment. We are grateful to EBONY Magazine for the recognition of our efforts and look forward to celebrating with our consumers in store and via our social media platforms.” said Kimberly Hairston, CMO of DRMJPC Brands.
Miracle Renewal® No Lye Relaxer Kit is available in at beauty and barber stores nationwide and exclusively at Sally’s for a limited big box retail launch.
**When applied to hair that is currently relaxed
Dr. Miracle’s, a leader in the ethnic personal care industry, markets more than 25 hair care products under the Dr. Miracle’s Original Collection, Dr. Miracle’s Hair Meds Collection, and Dr. Miracle’s Styling Meds Collection brands. Available nationwide at local beauty and barber stores, national chains including Target, Wal*Mart, Kmart, Sally’s Beauty Supply, CVS, Walgreens and Rite-Aid; and online at major drug chains websites and www.DrMiracles.com.