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Wearables can be used as a source of knowledge for advertisers. This can be done by collecting information about user’s behavior towards certain ads. Wearable devices can be used smartly in advertising. It can give the user’s feedback on certain products by monitoring the user’s behavior while watching these products’ ads. Wearables device can vary from wearable glasses to small wrist bands that can detect the following user’s activity including movements, vital signs, and behaviors.
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Mobile network operators
Retail brands and merchants
Mobile marketing companies
Augmented reality companies
Wireless device manufacturers
Wireless infrastructure providers
Consumer electronics companies
Wearable technology developers
Digital entertainment companiesr
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Wearable technology will have a profound effect on measuring human behavior
Mobile advertising will benefit from new models including pay-per-emotion and pay-per-action
Certain models such as pay-per-gaze, while unproven commercially, have great promise as wearable tech becomes mainstream.
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