Desi Networks, LLC Launches Partnership With OpenSRS, Expands Reach Globally

TORONTO - Aug. 23, 2014 - PRLog -- Desi Networks, LLC, the company behind the  .desi generic top-level domain (gTLD), has announced that it has just entered into a joint marketing partnership with industry leader, OpenSRS, the wholesale unit of Tucows. This agreement advances the channel strategy globally for Desi Networks and leverages the strength of the OpenSRS brand to build awareness of the .desi domain.

The focus of .desi is the global diaspora and emerging markets within the Indian Subcontinent.  “We are excited at the prospect of working with OpenSRS.” said Sid Ohri, COO. “Their extensive presence and brand recognition in North America and Europe will be invaluable in promoting the .desi gTLD in these markets”.  “.desi is a domain with a very clear purpose and we are excited to offer it to our reseller channel.” said David Woroch, EVP Wholesale at OpenSRS.

“desi” is derived from Sanskrit and refers to the culture, people and products originating from the Indian Subcontinent (India, Pakistan, Bangladesh, Nepal, and Sri Lanka). It immediately evokes a sense of identity and community among the more than 1.7 billion people around the globe. No other top level domain triggers such immediate recognition from so many.

.desi has been delegated and the .desi team is working on an international launch plan and brand awareness initiatives. Look for information on the upcoming Landrush and General Availability phases scheduled to start in Q3 2014.

About Desi Networks, LLC.

Desi Networks, LLC was formed in 2011 for the purpose of operating the .desi gTLD.  .desi will create a platform for desi people and its diaspora to interact in a more personal way and bring the community together without restriction to a geographic location.   A portion of revenues from all new registrations will be donated back to charities that serve communities in the Indian sub-continent.  Learn more at www.registry.desi

About OpenSRS

OpenSRS is the wholesale unit of Tucows, exclusively focused on the needs of resellers. Through a network of over 14,000 web hosts, Internet service providers and Web companies, OpenSRS manages domain names, email addresses, digital security products and web publishing tools for millions of end users worldwide.