The event was held at the Skyline offices located at 112 Galaxy Blvd.
Toronto, ON M9W 4Y6. While events are free, attendees are still required to register. To learn more about seminars offered by Skyline please visit www.skyline.ca (http://www.skyline.ca)
"Our Lunch 'N' Learn seminars are very popular. They are an excellent way to engage with others and connect on a personal level to build strong business relationships while learning valuable trade show tips. We have a lot of repeat attendees who say that the experience is very enriching and educational and that's why they come back," said Jim Cummings, President of Skyline Ottawa (www.skylineottawa.com)
Skyline Ottawa's seminars are open to anyone who is interested in learning more about trade show exhibits and event marketing, even if they aren't Skyline clients. The company offers Lunch 'N' Learn seminars every month, free of charge. This month's theme of Successful Trade Show Marketing Strategies and the Value of Trade Shows helped attendees learn how to generate sales and profits from their trade show participation. Topics covered at the seminar included:
Strategic selection of shows
Setting measurable objectives
Selecting spaces that work
Fundamentals of trade show booths and exhibit design
Promoting company participation at the event - before, during and after
Booth staffing for success
The value of trade shows
Reasons exhibits market at trade shows
Why attendees go to trade shows and what they want to do there
How to grab attendees attention
How exhibitors are using trade shows differently than before to improve their trade show performance.
"There is so much more to having a successful trade show experience than just picking an event and showing up. There is a lot of planning and forethought that needs to go in to it beforehand and afterwards. A lot of people think they're done when the event is over, but as we'll show them, that is far from true," said Cummings.