Imaginuity Interactive client receives Web Marketing Association Award

City of University Park Texas - Outstanding Website Award - IAC
 
 
Gary Hooker, Imaginuity (lf) with Steve Mace, City of University Park, TX (rt)
Gary Hooker, Imaginuity (lf) with Steve Mace, City of University Park, TX (rt)
DALLAS - Aug. 22, 2014 - PRLog -- August 22, 2014 – Dallas TX

The City of University Park, Texas is the recipient of a 2014 Internet Advertising Competition (IAC) Award for Outstanding Website.  Produced by the Web Marketing Association, IAC Awards recognize online advertising excellence in a wide variety of industry categories.  Imaginuity Interactive entered University Park’s website redesign in the competition’s government category.  Entries are judged on the basis of creativity, innovation, impact, design, copywriting, use of medium and memorability.  Awards are given to entries that panelists rate as best in each industry category.

In 2013, University Park sat down with Imaginuity Interactive to discuss a major redesign of its city website.  “Planning our new website, the city had three key objectives,” said Steve Mace, Community Information Officer for the City of University Park.  “We wanted a layout with vibrant photography to immediate convey the beauty and charm of our parks, neighborhoods and retail centers.  Secondly, we wanted easy-to-use navigation with one-click access to the most sought-after information and transactions.  Finally, the site had to highlight our news and video offerings regardless of the platform selected.”  In summing up the collaboration, Mace commented, “We launched the new site last December.  Based on increases in both page views and time spent on the site, we couldn’t be happier.”

The City of University Park has a long history with Imaginuity Interactive for its website development. “We enjoy our collaboration, and we are happy to have the site receive this recognition,” said Gary Hooker, Partner at Imaginuity. “This is the third version of the website over the 10-year period we’ve worked together. The custom illustration and iconography make it beautiful and easy to navigate. Designed to deliver useful and timely information about the city, residents rely on its clarity, information and ease of use. It exemplifies the experience the city wants to create for its citizens.”

ABOUT THE CITY OF UNIVERSITY PARK

University Park, a predominantly residential community of 23,500 residents, is located approximately five miles north of downtown Dallas, Texas. The City is the home of Southern Methodist University and the George W. Bush Presidential Center.

To view the City’s website go to:  http://www.uptexas.org

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to:  http://www.imaginuity.com

FOR MORE INFORMATION, media only:
Gary Hooker
Partner, Vice President of Business Development
ImaginuitySM Interactive Inc.
E-mail: gary.hooker@imaginuity.com

Contact
Gary Hooker
***@imaginuity.com
End
Source: » Follow
Email:***@imaginuity.com Email Verified
Tags:Imaginuity, City of university park, Dallas, IAC Award
Industry:Internet, Marketing
Location:Dallas - Texas - United States
Subject:Awards
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Imaginuity Interactive PRs
Trending News
Most Viewed
Top Daily News



Like PRLog?
9K2K1K
Click to Share